Job
Description
Role Overview: You will play a pivotal role as a Lifecycle Automation Specialist at Compare Club, a data-driven organization focusing on delivering highly personalized marketing experiences. Your main responsibility will be to support the development and implementation of automated marketing journeys across key customer touchpoints. This role will involve collaborating closely with various teams including CRM, Member Experience, Tech, and Product teams to ensure seamless functioning of automation systems in the background. Key Responsibilities: - Support implementation of lifecycle marketing strategies using SQL and JavaScript-powered automations. - Help maintain and improve automation workflows, progressively taking on greater responsibility. - Translate strategic objectives into actionable marketing plans. - Develop basic JavaScript for use in automation platforms. - Troubleshoot issues in marketing tech stack and work with IT/Dev teams on implementations. - Use SQL to analyze marketing and customer interaction data. - Assist in maintaining data models and ETL processes. - Support reporting and dashboard creation to track key metrics. - Assist in A/B testing setup and analysis across various channels. - Contribute to testing frameworks and continuous optimization of campaigns. - Support the rollout of new communication channels and initiatives. - Maintain strong relationships with vendors and cross-functional teams. - Assist with maintaining integrations across channels such as Email, SMS, Live Chat & Messengers, Bots, SDK Implementations, and Emerging Channels. - Use version control systems (e.g., Git) to manage marketing automation code. - Assist in maintaining technical documentation and knowledge base articles. - Ensure all marketing activities comply with relevant laws (e.g., GDPR, Spam Act). - Apply secure coding practices and assist in audits to identify system vulnerabilities. Qualification Required: - 3+ years of experience in marketing operations, CRM, or automation execution roles. - Experience in lifecycle marketing and multi-channel campaign execution. - Understanding of email and SMS marketing best practices. - Familiarity with A/B testing concepts. - Exposure to project management methodologies. - Proficiency in HTML, CSS, JavaScript, SQL, JSON, APIs, and webhooks is valuable. - Strong analytical skills with a data-driven mindset. - Quick learner, adaptable to evolving technologies, self-motivated, and proactive. Apply for this opportunity by clicking on Apply, registering or logging in on the portal, completing the Screening Form, uploading an updated Resume, and increasing your chances to get shortlisted and meet the client for the Interview. (Note: Uplers aims to make hiring reliable, simple, and fast, supporting talents in finding and applying for relevant contractual onsite opportunities to progress in their careers.) Role Overview: You will play a pivotal role as a Lifecycle Automation Specialist at Compare Club, a data-driven organization focusing on delivering highly personalized marketing experiences. Your main responsibility will be to support the development and implementation of automated marketing journeys across key customer touchpoints. This role will involve collaborating closely with various teams including CRM, Member Experience, Tech, and Product teams to ensure seamless functioning of automation systems in the background. Key Responsibilities: - Support implementation of lifecycle marketing strategies using SQL and JavaScript-powered automations. - Help maintain and improve automation workflows, progressively taking on greater responsibility. - Translate strategic objectives into actionable marketing plans. - Develop basic JavaScript for use in automation platforms. - Troubleshoot issues in marketing tech stack and work with IT/Dev teams on implementations. - Use SQL to analyze marketing and customer interaction data. - Assist in maintaining data models and ETL processes. - Support reporting and dashboard creation to track key metrics. - Assist in A/B testing setup and analysis across various channels. - Contribute to testing frameworks and continuous optimization of campaigns. - Support the rollout of new communication channels and initiatives. - Maintain strong relationships with vendors and cross-functional teams. - Assist with maintaining integrations across channels such as Email, SMS, Live Chat & Messengers, Bots, SDK Implementations, and Emerging Channels. - Use version control systems (e.g., Git) to manage marketing automation code. - Assist in maintaining technical documentation and knowledge base articles. - Ensure all marketing activities comply with relevant laws (e.g., GDPR, Spam Act). - Apply secure coding practices and assist in audits to identify system vulnerabilities. Qualification Required: - 3+ years of experience in marketing operations, CRM, or automation execution roles. - Experience in lifecycle marketing and multi-channel campaign execution
