Lead Digital Marketer

You will be a part of our dynamic marketing team as a highly skilled and motivated Digital Marketer. Your primary responsibility will be managing successful PPC campaigns on platforms like Google Ads and Bing Ads to drive targeted traffic and achieve our business objectives. Your key responsibilities will include developing and executing comprehensive PPC strategies aligned with our business goals. You will conduct thorough keyword research, analyze competitor strategies, and stay updated with industry trends to ensure our campaigns are successful. As a PPC Specialist, you will create and manage PPC campaigns, optimize ad groups, ad copy, and landing pages for maximum performance. Monitoring campaign budgets, pacing, and performance metrics will be crucial to ensure that our goals are met. You will be responsible for ongoing keyword analysis, adjusting bids to maximize ROI, implementing negative keyword strategies, and updating keyword lists based on performance data. Additionally, you will write compelling ad copy, conduct A/B testing of ad creatives, and implement ad extensions to enhance ad visibility. Utilizing analytics tools to track and analyze campaign performance will be a key part of your role. You will generate regular reports, provide insights and recommendations for improvement, and monitor key performance indicators to adjust strategies accordingly. Collaborating with design and development teams to optimize landing pages for conversions, implementing various conversion tracking mechanisms, and staying informed about industry trends and updates will also be part of your responsibilities. To qualify for this role, you should have proven experience managing PPC campaigns, in-depth knowledge of Google Ads and Bing Ads platforms, strong analytical skills, experience with A/B testing and conversion rate optimization, familiarity with tools like Google Analytics and Google Tag Manager, excellent communication and collaboration skills, and a Google Ads certification would be a plus.,