Lead Data/Web Analyst

8 - 12 years

1 - 2 Lacs

Posted:4 weeks ago| Platform: Naukri logo

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Work Mode

Remote

Job Type

Full Time

Job Description

Role & responsibilities

Profile

Its more of a hybrid Digital/Marketing Analytics role rather than a purely “web analyst” or strictly “data analyst” position.

Here’s why:

1. Focus on Multiple Digital Platforms

2. Wider Data Landscape

3. Marketing & Performance Insights

This goes beyond just tracking website metrics or crunching numbers; it requires an understanding of marketing funnels, conversions, and campaign KPIs

Skill Set

1. Digital Marketing Analytics

2. SQL & Data Querying

3. Multi-Source Data Wrangling

4. Data Visualization & Reporting

5. Basic Statistical Methods

6. Marketing Performance Metrics

7. Communication & Stakeholder Management

Experience working cross-functionally with product, marketing, or data engineering teams

8. Critical Thinking & Problem- Solving

9. Adaptability & Continuous Learning

Preferred candidate profile

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Trantor

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