Lead D2C Business

Role Overview: As a dynamic D2C Lead, your primary responsibility will be to drive the Direct-to-Consumer business of the company. This includes tasks such as building and expanding the online brand presence, overseeing digital operations from end to end, and ensuring a consistent growth in revenue through D2C channels. Key Responsibilities: - Develop and implement strategies to increase the Direct-to-Consumer (D2C) business of the brands. - Manage the company's website, marketplaces, and digital storefronts to optimize sales and enhance customer engagement. - Supervise customer acquisition, retention, and lifecycle management through digital marketing campaigns. - Collaborate closely with the marketing, supply chain, and product teams to guarantee smooth order fulfillment and enhance the overall customer experience. - Analyze sales data, consumer insights, and campaign performance to drive continuous enhancements. - Establish partnerships with agencies and technology platforms for effective performance marketing. - Monitor and control D2C P&L, budgets, and ROI to meet business objectives. Qualification Required: - 5-8 years of experience in E-commerce, Digital Marketing, or D2C business operations. - Proficiency in Shopify, Unicommerce, or similar D2C platforms. - Prior experience in performance marketing channels like Google, Meta, Affiliate, etc. - Possess a data-driven mindset with the ability to derive insights and implement strategic actions. - Excellent communication skills and adept at cross-functional collaboration. (Note: The "What We Offer" section was omitted as it was not provided in the Job Description),