Lead Creative Strategist

As a Lead Creative Strategist at Zepto, you will play a crucial role in the fast-growing ads business, where innovation intersects with commerce and storytelling scales. Your responsibilities will include mentoring a team of creative minds, shaping GTM narratives, developing platform-native IPs, and contributing significantly to Zepto's goal of transforming how brands engage with India's next-gen shoppers. Key Responsibilities: - Decode brand briefs and deliver solution-first, platform-native ideas - Create and present high-conviction pitch decks to clients and agencies - Collaborate with cross-functional teams to convert concepts into live campaigns - Lead sale enablement by training teams on new ad solutions and creative best practices - Ensure quality control across all outputs and guide junior strategists Qualifications Required: - 8+ years of experience in creative strategy, branded content, or platform monetization - Deep understanding of digital storytelling, content marketing, and platform-native formats - Proven experience in client presentations, product integration, and building GTM strategies - Ability to work with data teams to validate or shape creative decisions Join Zepto and be part of redefining how India shops and how brands advertise in the new world. Shape brand solutions at Zepto by launching India-first ad formats and crafting ideas that drive culture and sales. The ideal candidate is proactive, inquisitive, and excels in dynamic, fast-paced environments ready to move from idea to execution with clarity and hustle.,