Lead Content Writer

Role Overview: You will be responsible for developing, editing, and proofreading high-quality content for various platforms in the Ed-Tech space. Your focus will be on creating SEO-optimized content tailored for learners, educators, and professionals. Collaboration with subject matter experts, product managers, and marketing teams will be key to producing accurate and insightful content. Additionally, you will design and structure learning-oriented content, maintain content calendars, repurpose content into multiple formats, and stay updated with industry trends and best practices. Key Responsibilities: - Develop, edit, and proofread high-quality content for blogs, websites, email campaigns, social media, landing pages, and product collaterals. - Create SEO-optimized content tailored for learners, educators, and professionals in the Ed-Tech space. - Collaborate with subject matter experts, product managers, and marketing teams to produce accurate and insightful content. - Design and structure learning-oriented content such as articles, guides, eBooks, whitepapers, case studies, and FAQs. - Maintain content calendars and ensure timely delivery of content across platforms. - Repurpose content into multiple formats such as scripts, presentations, and short-form content. - Stay updated with Ed-Tech trends, competitor content, and best practices in content marketing. Qualification Required: - Minimum 2 years of proven experience in Ed-Tech content writing. - Strong command over English writing, editing, and storytelling. - Expertise in creating student/teacher-centric content that simplifies complex concepts. - Knowledge of SEO, keyword research, and content optimization. - Experience with content management systems (CMS) like WordPress. - Familiarity with digital marketing & social media content strategies. - Ability to work independently as well as collaboratively in a fast-paced environment.,