Lead Analyst - Digital Marketing - Google Analytics

Description:

We are looking for a Lead Analyst with experience in web and mobile analytics to join our digital marketing team. The successful candidate will be responsible for conducting analytics audits, developing measurement strategies, implementing tracking, and creating performance dashboards with multiple data sources.

Responsibilities:

• Responsible for requirement analysis, consultation, analytics implementation (web and mobile), reporting, and optimization
• Collaborate with cross-functional teams to ensure analytics implementation and reporting aligns with business objectives
• Define Key Performance Indicators (KPIs) to track progress toward those objectives
• Develop analytics dashboards by merging data from different sources
• Monitor and analyze performance metrics to identify trends and insights, and provide recommendations to enhance business performance
• Ensure high-quality delivery within agreed-upon timelines
• Implement and evaluate A/B tests for Conversion Rate Optimization
• Evaluate new requirements and provide accurate estimates

Requirements: