Junior PR and Event Coordinator

Role Overview: As a Junior PR and Event Coordinator at The Cinnamon Kitchen, you will play a crucial role in leading all public relations efforts for both The Cinnamon Kitchen brand and the personal brand of the founder, Priyasha Saluja. Your responsibilities will include driving and managing PR initiatives, identifying media opportunities, building relationships with key stakeholders, drafting press materials, tracking PR coverage, and ensuring aligned communication across internal teams. Your proactive approach and strong communication skills will be essential in shaping the public image and increasing visibility for the brands. Key Responsibilities: - Drive and manage PR initiatives for The Cinnamon Kitchen and Priyasha Saluja, ensuring consistent messaging and positioning - Identify and secure listicle features, media placements, and editorial opportunities in top digital and print publications - Build and maintain relationships with journalists, bloggers, influencers, and strategic community partners - Lead outreach and negotiation for brand collaborations, including commercial terms, timelines, and deliverables - Draft, edit, and distribute press releases, brand briefs, founder features, and media kits - Track PR coverage, measure impact, and prepare monthly performance reports - Coordinate with internal teams (marketing, design, content) to ensure aligned communication and smooth execution - Identify opportunities for founder-focused visibility such as interviews, podcast features, and panel participation Qualifications Required: - Minimum 2 years of hands-on experience in public relations, preferably in the D2C, lifestyle, food, or wellness space - Excellent verbal and written communication skills - Strong network of media and influencer contacts is a plus - Ability to work independently and take ownership of PR pipelines - Good negotiation and project management skills - Passion for storytelling, community-building, and creating brand visibility through earned media About the Company: The Cinnamon Kitchen offers a fast-growing, health-first D2C brand with a strong creative ethos. You will have exposure to both brand and founder-led PR initiatives, contributing not just to a product but also to building a distinct voice. The company fosters a collaborative, high-trust culture that encourages experimentation, pitching ideas, and taking the lead, providing a rewarding environment for passionate professionals. And let's not forget, there are lots of desserts to enjoy!,