Job
Description
Job Description Bachelors degree in Marketing, IT, or a related field (preferred but not mandatory). 0-1 year of experience preferably in the IT sector. Basic knowledge of on-page and off-page SEO strategies. Familiarity with tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs. Excellent communication and analytical skills. Passion for digital marketing and eagerness to learn new techniques. Knowledge of HTML, CSS, and website optimization is a plus. Understanding of keyword research and the ability to use tools like Ubersuggest or Keyword Planner. Ability to perform competitor analysis and develop actionable insights. Basic understanding of website performance metrics and site speed optimization. Awareness of local SEO strategies and Google My Business optimization. Basic understanding of content management systems (CMS) like WordPress. Ability to analyze data and trends to make data-driven decisions. Proficiency in preparing SEO performance reports and tracking progress over time. Familiarity with E-A-T (Expertise, Authority, and Trustworthiness) guidelines. A proactive attitude to stay updated on SEO trends, algorithm updates, and industry best practices. Familiar with tools like Google Keyword Planner, Ubersuggest, Ahrefs Keywords Explorer, Yoast SEO, Google Search Console, Moz Link Explorer, SEMrush, GTmetrix, Google Analytics and Google Trends. Job Responsibilities Optimize website content, meta tags, and on-page elements to improve search engine rankings. Assist in creating and managing link-building strategies. Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and other SEO tools. Stay updated on industry trends, algorithm changes, and emerging SEO techniques. Collaborate with content writers and developers to ensure SEO best practices are implemented. Prepare periodic performance reports with actionable insights. Conduct keyword research and analysis to identify opportunities for organic growth. Monitor backlink profiles and disavow toxic links. Engage in outreach for guest posting and collaborations with relevant websites. Conduct competitor analysis to identify SEO gaps and opportunities. Stay updated with emerging trends, tools, and algorithm changes in the SEO industry. Work closely with content creators to develop SEO-optimized blogs, articles, and landing pages. Ensure all published content aligns with keyword strategies and user intent.
