Jr. Digital Marketing Executive

About the Company

Social Refuel is an Event Management company delivering impactful on-ground experiences and strategic digital narratives across music, lifestyle, sports, corporate, and IP-based events.

We’re seeking a Digital Marketing Executive with strong technical expertise in performance marketing, analytics, and digital campaign optimisation. You will lead paid advertising, SEO/SEM, CRM automation, and funnel optimisation to drive measurable ROI.

Key Responsibilities

Paid Media & Performance Marketing

● Plan and execute campaigns across Meta, Google, LinkedIn, YouTube, and relevant platforms.

● Manage full-funnel strategies including segmentation, retargeting, and conversion optimization.

● Monitor CPC, CTR, ROAS, CPA, and other KPIs with continuous optimization.

● Analytics, Reporting & Insights

● Build dashboards in GA4, Looker Studio, or equivalent.

● Analyze campaign data to produce actionable recommendations.

● Report on traffic, conversions, bounce rate, and event-related ROI.

SEO & SEM

● Conduct keyword research, on-page/off-page SEO, and competitor analysis.

● Improve search rankings using tools like SEMrush, Ahrefs, and Google Search Console.

Marketing Automation & CRM

● Implement automated email/SMS campaigns using Mailchimp, Brevo, or HubSpot.

● Manage lead nurturing workflows and CRM integrations.

Event & IP Campaigns

● Drive ticket sales, sponsor lead generation, and conversion-focused event ads.

● Collaborate with Social Media Manager for integrated pre-event and post-event campaigns.

Team Collaboration & Project Management

● Collaborate closely with creative teams for ad assets, video content, and campaign creatives.

● Lead and supervise digital marketing interns or junior executives, assigning and reviewing weekly deliverables.

● Maintain consistency in branding and messaging across all digital touchpoints.

Website & Funnel Optimization

● Improve UX/UI, page load speeds, and conversion paths.

● Set up schema markup, goal tracking, and data layer configurations.

Collaboration & Integration

● Align with Social Media Manager to ensure organic and paid strategies reinforce each other.

● Contribute to unified monthly marketing performance reports.

Required Skills

● Proficiency in Meta Ads, Google Ads, LinkedIn Ads, GA4, Tag Manager, Looker Studio.

● Strong knowledge of SEO, SEM, and marketing automation tools.

● Familiarity with CMS (WordPress/Webflow) and UX optimisation tools (Hotjar, Microsoft Clarity).

Preferred Experience

● 2+ years in digital marketing, performance advertising, and SEO/SEM.

● Event or lifestyle brand marketing experience is a plus.

Role Details

● Position Type: Full-time

● Working Days: Monday to Saturday

● Working Hours: 10:00 AM to 7:00 PM

● Office Location:

Social Refuel C-1516, Kailash Business Park, Hiranandani–Vikhroli Link Road , Vikhroli West, Mumbai – 400079

How to Apply

Interested candidates may send their resume and portfolio/work samples to: [email protected]

Subject Line: Application – Digital Marketing Executive - Indeed

Job Types: Full-time, Permanent

Pay: From ₹25,000.00 per month

Benefits:

• Health insurance

Work Location: In person