3 - 7 years
3 - 5 Lacs
Posted:3 weeks ago|
Platform:
On-site
Full Time
execution,andperformanceofkeypharmaceuticalbrandsinourportfolio.Theidealcandidate
willhaveexperienceinthepharmaceuticalindustryforIndiaregionandwillberesponsiblefor
drivingmarketgrowth,lifecyclemanagement,competitiveanalysis,andpromotionalstrategies
forassignedproducts.
?Developandimplementstrategicandtacticalmarketingplanstoachieveproduct
objectives.
?Conductdetailedmarketanalysisincludingcompetitorintelligence,customerinsights,
andsalesperformance.
?Collaboratewithcross-functionalteams(Sales,MedicalAffairs,Regulatory,Supply
Chain)toensuresuccessfulproductlaunchesandongoingpromotion.
?DefineandmonitorproductKPIs(marketshare,sales,growthtrends).
?Managetheproductlifecycleincludingnewindications,lineextensions,andportfolio
rationalization.
?Planandexecutepromotionalcampaigns,CMEactivities,producttraining,andscientific
communication.
?EngagewithKOLs,HCPs,andkeystakeholderstogatherinsightsandsupportbrand
positioning.
?Developmarketingcollateralssuchasvisualaids,brochures,digitalcontent,andproduct
literature.
?Coordinatewiththefieldforcetoimplementmarketingstrategiesandmonitorfield
feedback.
?Prepareforecasts,budgeting,andP&Loversightforassignedbrands.
?Bachelor'sdegreeinPharmacy,LifeSciences,orrelatedfield.MBAinMarketingor
HealthcareManagementispreferred.
?37yearsofexperienceinpharmaceuticalmarketing/productmanagement.
?Strongunderstandingofpharmaceuticalindustrydynamics,regulatoryframework,and
therapeuticareas.
?Excellentcommunication,analytical,andprojectmanagementskills.
?Abilitytoworkindependentlyandcollaborativelyinafast-pacedenvironment.
?ProficiencyinMSOffice;knowledgeofCRMtoolsanddigitalplatformsisaplus.
internationalmarkets.
Alpine Wellness LLP
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