Job Opening_Salesforce Marketing Cloud_Tekskills_Bangalore_WFO

Role & responsibilities

Technical Expertise

1. SFMC Core Skills (Required)

• Advanced proficiency in

  Journey Builder, Automation Studio, and Email Studio

  .
• Strong understanding of

  Data Extensions

  , data relationships, and

  segmentation

  strategies.
• Experience in building complex customer journeys, including multi-channel and personalized communications.

Scripting

• Expert in

  AMPscript

  and (Potentially

  SSJS

  ) for dynamic email content and custom scripting.
• Hands-on experience with

  SQL

  for data manipulation within SFMC.

3. API and Integrations

• Experience with REST and SOAP

  APIs

  for integrating SFMC with external systems.
• Knowledge of

  API Event Triggers and custom activities within Journey Builder

  .
• Understanding of integration patterns between SFMC and Salesforce CRM or other third-party platforms.

4. Data and Analytics

• Ability to design and implement custom reporting using SFMC reporting tools and data views.
• Familiarity with predictive analytics and AI-driven features like Einstein Engagement Scoring.

Process and Frameworks

1. Agile and Kanban Delivery

• Experience working in Agile (specifically Kanban) delivery environments, with tools like

  JIRA

  .

2. Testing and Quality Assurance

• Experience in testing colleague solution for quality control purposes

3. Documentation and Knowledge Sharing

• Ability to create and maintain technical documentation and contribute to knowledge-sharing sessions.
• Familiarity with Confluence or similar tools for documentation.

Soft Skills

1. Problem-Solving

• Aptitude for troubleshooting complex technical issues and implementing scalable solutions.
• Ability to address performance optimization for campaigns and data processes.

2. Communication and Collaboration

• Strong verbal and written communication (English) skills to interact with onshore teams and stakeholders.

3. Adaptability

• Ability to work flexibly in a fast-paced, dynamic environment.
• Eagerness to learn and adapt to new tools, features, and best practices within the SFMC ecosystem.

Certifications and Experience

¢ Required Certifications:

• Salesforce Marketing Cloud Email Specialist

• Salesforce Marketing Cloud Consultant (preferred)