ITD BU LEAD

Role Overview: You will be the Regional BU (Business Unit) Lead for Rockwell Automation's Intelligent Devices Business in the North region, specifically in Gurgaon/Noida, India. In this role, you will be responsible for driving growth and market penetration for a portfolio that includes Drives, Low Voltage Motor Control Centers, Motion & Servo Systems, Distributed and On-Machine I/O, Safety, and Industrial Components. You will be required to deliver compelling, C-level messaging that articulates the value and differentiation of Rockwell's intelligent device offerings. Your primary accountability will be to maximize sales performance within the assigned geography. Key Responsibilities: - Promote strategy and sales growth for the Intelligent Devices portfolio, ensuring business insights and alignment across all levels - Achieve Annual Operating Plan (AOP) order and sales targets for assigned products, focusing on increasing LV Drives penetration across strategic accounts and verticals - Interface directly with customers, including C-level stakeholders, to position Rockwell Automation as a strategic partner - Strengthen regional sales competency, close identified skill gaps, and enable System Integrators and Distributors to articulate product value - Plan and execute commercial programs, lead product launches, and support marketing activities like trade shows and seminars - Analyze competitive landscapes, define product differentiators, and provide feedback to global business units for portfolio refinement - Act as the regional subject matter expert for Drives, engaging with OEMs, EPCs, consultants, and end-users to position solutions effectively - Ensure alignment of goals, objectives, and activities with company priorities and evolving market requirements - Understand customer business models, KPIs, and go-to-market strategies, applying outcome-based selling approaches where relevant - Maintain accurate CRM and sales data to optimize business activities and ensure consistent tool usage Qualifications Required: - Bachelor's degree in engineering or a technical field, or equivalent experience - 15-18 years of professional experience, including 5-7 years in drive systems - Proven track record in business development, strategic sales, and revenue growth - Strong solution and application expertise with demonstrated sales success - Fluency in native language and strong command of English (written and spoken) - Engage and earn the confidence of senior-level stakeholders in a matrixed organization - Strong alignment across critical internal and external stakeholders - Passionate advocate for customer centricity, focusing on improving customer experience - Willingness and ability to travel within the assigned geography Company Details: Rockwell Automation is a global technology leader dedicated to helping manufacturers increase productivity, sustainability, and agility. With a team of more than 28,000 employees, we strive to make the world a better place every day. Our customers are amazing companies that contribute to feeding the world, providing life-saving medicine, and focusing on clean water and green mobility. Join us if you are a maker, forward thinker, or problem solver ready to do your best work.,