Internship - Influencer Marketing

Designation: Intern Role: Influencer Marketing Department: ePharmacy Location: Gurgaon Brief about the Team Consumer Products team is a center of excellence within the Category Management vertical of Tata 1mg. The team works closely with the org-wide leadership team, business, product, growth, and category teams to identify & execute opportunities to launch consumer products under Tata 1mg brand name. The team works to identify consumer product opportunities & develops in-depth understanding of products to be launched. The team work with vendor partners for developing high quality products & owns the complete lifecyle of product from conceptualising to owning sales across channels. The projects span across business verticals including e-pharma, institutional business, e-diagnostics and retail. The business sells D2C healthcare products across other online channels such as Az, Fk, Blinkit, Swiggy etc. What will you do Scout & Research: Identify relevant influencers across Instagram, YouTube & other platforms aligned to campaigns. Coordinate & Engage: Manage outreach, briefing, and timelines for influencer partnerships. Track & Monitor: Maintain databases, update trackers, and follow up on deliverables and story reposts. Support Campaign Execution: Help with scheduling, feedback loops, asset collation, and backend documentation. What we are looking for Currently pursuing or recently completed a Bachelors degree in Marketing, Communications, or a related field. Strong passion for digital content, social media, and influencer culture. Excellent written and verbal communication skills. Highly organized with attention to detail and the ability to multitask. Working knowledge of Google Sheets, Excel & Instagram analytics is a plus. Enthusiasm to work in a fast-paced environment and be a team player