Internship - Influencer Marketing

As an Intern at Purplle, you will be responsible for coordinating with influencers and executing campaigns effectively. Your key responsibilities will include identifying and connecting with influencers based on campaign requirements, managing onboarding, content briefs, and deliverables, ensuring timely execution while adhering to brand guidelines. Additionally, you will collaborate on innovative content formats to enhance engagement and gather performance metrics such as reach, engagement, and conversions for reporting purposes. It will be essential to maintain documentation of campaign progress and outcomes while working closely with internal teams to align influencer content with broader marketing campaigns. You will also be tasked with maintaining influencer databases and campaign trackers. To excel in this role, you should have knowledge of digital platforms such as Instagram and YouTube. Excellent communication, coordination, and organizational skills are crucial for effective influencer coordination. A passion for social media trends and storytelling will be advantageous in contributing to the success of the campaigns. About Purplle: Founded in 2011, Purplle has established itself as one of India's leading omnichannel beauty destinations, transforming the way millions of individuals shop for beauty products. With a wide range of 1,000+ brands, over 60,000 products, and more than 7 million monthly active users, Purplle has created a robust platform that seamlessly integrates online and offline experiences. In 2022, Purplle expanded its presence by introducing 6,000+ offline touchpoints and launching 8 exclusive stores, extending its reach beyond the digital realm. Apart from hosting third-party brands, Purplle has successfully grown its own direct-to-consumer (D2C) brands including FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae, offering trend-driven, high-quality beauty essentials. Purplle stands out for its technology-driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and providing tailored product recommendations based on individual preferences, search intent, and purchase history, Purplle ensures a unique, customer-centric approach. In 2022, Purplle achieved unicorn status, becoming India's 102nd unicorn, with support from a distinguished group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures. With a team of over 3,000 individuals and a visionary outlook, Purplle is poised to lead the transformation in India's thriving beauty industry, revolutionizing the beauty experience nationwide.,