Internship - Digital Marketing

As a Marketing Intern at Purplle, you will be an integral part of the team, assisting in various digital marketing initiatives to enhance the online presence and performance of the company. Your responsibilities will include planning, executing, and optimizing paid ad campaigns on platforms such as Google, Facebook, and Instagram. Additionally, you will support SEO and SEM efforts to boost website visibility, contribute to content creation for blogs, emailers, and social media, and engage with the online community by managing social media platforms. Monitoring campaign performance using tools like Google Analytics and Meta Ads Manager, conducting competitor and market research, and brainstorming innovative growth strategies will also be part of your role. To excel in this position, you should be pursuing or have recently completed a degree in Marketing, Business, or a related field. A basic understanding of digital marketing concepts including SEO, PPC, and Social Media is required. Familiarity with platforms like Google Ads, Facebook Ads Manager, Canva, etc., will be advantageous. Strong communication and analytical skills, a creative mindset, and a willingness to learn are essential qualities for this role. You should be able to work both independently and collaboratively within a team environment. An engineering background is preferred. Founded in 2011, Purplle is a leading omnichannel beauty destination in India, offering a wide range of beauty products and brands to millions of users. The company has successfully blended online and offline experiences, with over 1,000 brands, 60,000+ products, and more than 7 million monthly active users. In 2022, Purplle expanded its offline presence with 6,000+ touchpoints and 8 exclusive stores, further solidifying its position in the market. Apart from hosting third-party brands, Purplle has introduced its own D2C powerhouses, providing high-quality beauty essentials. Purplle stands out for its technology-driven hyper-personalized shopping experience, leveraging user personas, virtual makeup trials, and tailored product recommendations to offer a unique customer-centric approach. The company achieved unicorn status in 2022, backed by prominent investors and a dedicated team of over 3,000 employees. With a strong vision and commitment to revolutionizing the beauty landscape in India, Purplle is poised to lead the industry into the future.,