Director of Retention Marketing eXchange1

4.0 - 8.0 years

0 Lacs

maharashtra

On-site

eXchange1 is a next-generation digital asset marketplace, registered as a UAB in Lithuania. Operating as a Web3 utility platform, eXchange1 is singularly focused on achieving a balance of compliance and business excellence. We strongly believe in the vision of "1 World, 1 Exchange" a global, regulated ecosystem where all processes are legal and transparent. With comprehensive authorization for multiple digital asset services (VASP), eXchange1 is positioned to serve both retail and institutional clients worldwide, ensuring a fully compliant and secure marketplace for all users. We are also FIU registered compliant and unlocking growth in Indian Markets. We are seeking a data-driven and strategic Director of Retention Marketing to own and optimize the client retention and lifecycle marketing strategy. This role will focus on increasing client lifetime value, reducing churn, and building long-term customer engagement through targeted campaigns. The ideal candidate will be responsible for planning and execution of acquisition and retention campaigns via various channels such as Push, In-App, Email, Social, etc. Driving gamified and incentive-based programs/campaigns with a well-defined social element attached to it while understanding the target group, positioning, offer/CTA. Supervising the execution, monitoring, and measurement of marketing campaigns and their success, and also maintaining regular measurement of the ROI of campaigns. Ensuring that the organization's brand and identity are adhered to in campaigns and in all communication channels. Leading all the efforts required for go-to-market (GTM) plans for various products and services and working closely with the various internal stakeholders to ensure GTM plans can be effectively implemented and iterated. Partnering with the Analytics team to dig deep into the data and provide actionable insights, identifying new opportunities. Using user & market research, user feedback, user usage, and competitive analysis to identify new campaign opportunities and enhancements. What We're Looking For: - 7+ years of product marketing experience in a growing business - 4+ years of core growth marketing experience - experiment-driven growth process at a high-growth company with a proven track record of driving high retention of the existing users - Excellent understanding of user segmentation and cohorts based on various surrogates, events, and attributes - Excellent problem-solving, creative thinking, and analytical skills - Ability to drive insights into campaigns - Practical and Proven expertise on tools like Mo-Engage, Amplitude, etc. - Knowledge of testing and optimization - Experience driving campaigns in a crypto/fintech, e-commerce, gaming, and/or internet environment - Ability to succeed in a rapidly changing environment If you are interested, please send your resume to hr@exchange1.com or apply directly.,

Posted 1 day ago

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Strategy and Operations Lead Google

6.0 - 10.0 years

0 Lacs

hyderabad, telangana

On-site

As a candidate for this position, you should possess a Bachelor's degree or equivalent practical experience, along with at least 6 years of experience in management consulting, sales operations, business strategy, investment banking, venture capital, or corporate advisory. Alternatively, you may have 4 years of experience with an advanced degree. Additionally, it is preferred that you hold a Master's degree in Business Administration and have 6 years of experience in management consulting, corporate strategy, and finance roles. The ideal candidate will have a proven track record of leading operational and cross-functional initiatives with exceptional project management, problem-solving, and communication skills. Experience in management consulting or project management within software, Internet, media industries, or early-stage companies is highly valued. Moreover, proficiency in executive stakeholder management and communication with executives is crucial. In this role within gTech Ads, you will be responsible for providing support and technical services for customers across various Ad products. Your duties will include helping customers optimize their use of Ad and Publisher products, offering support through various channels, setting up accounts and implementing ad campaigns, and providing tailored media solutions for business and marketing needs. You will also be involved in delivering complex technical and measurement solutions along with consultative support for large customers. Collaboration with Sales, Product, and Engineering teams at Google is essential to develop innovative solutions, tools, and services that enhance our products and customer experience. Your role will involve leading and managing a portfolio of programs and projects, ensuring they are executed efficiently and delivered on time. Building and maintaining strong relationships with key stakeholders and communicating strategy, progress, and impact will be a crucial part of your responsibilities. As a strategic leader, you will translate business needs into technological solutions using data analytics tools and provide valuable insights to executive-level leadership to facilitate strategic discussions and drive decision-making. If you are passionate about creating solutions that make a positive impact and have the necessary experience and skills, we encourage you to apply for this exciting opportunity.,

Posted 5 days ago

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