Job
Description
As the International Market Development Manager for transmission line hardware, your primary responsibility will be to lead and execute strategies aimed at expanding market presence and visibility in targeted global regions. You will be focusing on market penetration, enhancing brand visibility, and establishing strategic partnerships to drive growth. Your key responsibilities will include: - Adapting and localizing marketing content for different geographical regions. - Managing website localization and ensuring effective international SEO practices. - Overseeing digital marketing initiatives across various global platforms, including email campaigns, social media, and paid media. - Evaluating campaign performance using key metrics (KPIs), preparing reports, and optimizing efforts based on data analysis. - Collaborating with product and technical teams to align offerings with international customer needs. - Identifying, establishing, and managing relationships with foreign distributors, agents, and marketing partners. Internally, you will work with various teams: - Sales Team: Aligning sales objectives with the international marketing strategy. - Product Development & Engineering Team: Understanding product features and customer requirements. - Finance & Commercial Teams: Participating in budget planning, pricing strategy, and commercial documentation. - Digital & IT Teams: Collaborating on website localization, CRM integration, and technical support. - Senior Management: Ensuring strategic alignment and providing performance reports. Externally, you will engage with: - Distributors/Agents/Clients: Supporting business development activities. - Marketing Agencies (International): Overseeing creative and campaign execution. - Industry Forums/Trade Bodies: Utilizing market intelligence and enhancing visibility. - Regulatory Bodies: Ensuring compliance and certifications in target markets. The ideal candidate for this role should possess: - A Bachelor's degree in Marketing, International Business, or related fields. A Master's degree (MBA or equivalent) in International Marketing is preferred. - 5-6 years of marketing experience, particularly in international markets, with a preference for the South African market. - Functional skills in international market research, digital marketing, CRM tools, website localization, and strategic planning. - Behavioral skills such as strong communication, cross-cultural sensitivity, analytical mindset, proactiveness, collaboration, and results orientation. If you are a proactive, self-motivated individual with a keen attention to detail and a collaborative team player, we invite you to apply for this exciting opportunity to drive international market development strategies for transmission line hardware.,