Intern- Influencer Marketing

As an Influencer Coordinator at Purplle, you will be responsible for coordinating and executing influencer campaigns to enhance brand visibility and engagement. Your role will involve the following key responsibilities: - Identify and connect with influencers based on campaign requirements. - Coordinate influencer onboarding, content briefs, and deliverables. - Ensure timely execution of campaigns while adhering to brand guidelines. - Support the creation of innovative content formats to increase engagement. - Gather and report on performance metrics such as reach, engagement, and conversions. - Maintain documentation of campaign progress and outcomes. - Collaborate with internal teams (marketing, design, digital) to align influencer content with broader campaigns. - Manage influencer databases and campaign trackers effectively. To excel in this role, you should have: - Knowledge of digital platforms like Instagram, YouTube, etc. - Excellent communication, coordination, and organizational skills. - A passion for social media trends and storytelling. About Purplle: Founded in 2011, Purplle has established itself as one of India's leading omnichannel beauty destinations, transforming the beauty shopping experience for millions. With a wide range of brands, products, and a large user base, Purplle has created a platform that seamlessly integrates online and offline experiences. In 2022, Purplle expanded its presence by introducing offline touchpoints and exclusive stores, solidifying its position in the market. Apart from offering third-party brands, Purplle has successfully launched its own D2C brands like FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae, providing high-quality beauty essentials. Purplle stands out for its technology-driven hyper-personalized shopping experience, focusing on detailed user personas, virtual makeup trials, and tailored product recommendations. In 2022, Purplle achieved unicorn status, supported by a group of esteemed investors. With a strong team and a forward-thinking vision, Purplle is poised to lead the beauty industry in India, redefining how beauty is experienced in the nation.,