Intern- Influencer Marketing

As an Influencer Coordinator at Purplle, you will be responsible for coordinating influencer campaigns and ensuring their successful execution. Your key responsibilities will include: - Identifying and connecting with influencers based on campaign requirements. - Coordinating influencer onboarding, content briefs, and deliverables. - Ensuring timely execution of campaigns while adhering to brand guidelines. Additionally, you will be expected to: - Support the creation of innovative content formats to enhance engagement. - Gather and report on performance metrics such as reach, engagement, and conversions. - Maintain documentation tracking campaign progress and outcomes. - Collaborate with internal teams (marketing, design, digital) to align influencer content with broader campaigns. - Manage influencer databases and campaign trackers efficiently. To excel in this role, you should have: - Knowledge of digital platforms like Instagram and YouTube. - Excellent communication, coordination, and organizational skills. - A passion for staying updated on social media trends and storytelling. About Purplle: Founded in 2011, Purplle has established itself as one of India's leading omnichannel beauty destinations, transforming the beauty shopping experience for millions of customers. With a wide range of brands, products, and a large user base, Purplle seamlessly integrates online and offline channels. In 2022, Purplle expanded its reach by introducing over 6,000 offline touchpoints and launching 8 exclusive stores. Apart from hosting third-party brands, Purplle has successfully grown its own brands like FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae, offering high-quality beauty essentials driven by trends. What distinguishes Purplle is its technology-driven hyper-personalized shopping approach. By curating detailed user personas, enabling virtual makeup trials, and providing tailored product recommendations based on individual preferences, search history, and purchase patterns, Purplle ensures a unique and customer-centric experience. In 2022, Purplle achieved unicorn status as India's 102nd unicorn, backed by a prestigious group of investors. With a dedicated team of over 3,000 members, Purplle is poised to lead the beauty industry in India, revolutionizing the beauty landscape and shaping the nation's beauty experience for the future.,