Intern- Digital Marketing

Location - Gurugram

Experience - 6 months

Duration: 6 months, and likely to convert to employment

We are seeking a Digital Marketing Intern who is passionate about performance marketing, SEO, and lead generation. You’ll be responsible for driving inbound and outbound demand through paid campaigns, organic optimization, and email outreach — focusing on US and European markets for Worxwide’s IT and digital consulting services.

Key Responsibilities

Search Engine Optimization (SEO)

• Conduct keyword research, content gap analysis, and competitor benchmarking.

• Optimize website pages, blogs, and landing pages for on-page and technical SEO.

• Build backlinks and monitor domain authority using tools like Ahrefs, SEMrush, or Moz.

• Track rankings, impressions, and conversions through Google Search Console & Analytics.

Performance Marketing (PPC & Paid Campaigns)

• Assist in creating and managing Google Ads, LinkedIn Ads, and Meta campaigns.

• Optimize ad copies, landing pages, and targeting for maximum CTR and lead conversions.

• Analyze campaign metrics (CPC, CPL, CTR, ROI) and prepare performance dashboards.

• Research new keyword opportunities and audience segments for B2B lead generation.

Email & Drip Marketing

• Design and execute email campaigns and nurture sequences targeting CXOs and decision-makers.

• Segment contact lists and personalize outreach for ABM initiatives using tools like HubSpot, Apollo, or Mailchimp.

• Track open rates, click-through rates, and conversions to measure engagement.

Analytics & Reporting

• Monitor overall marketing performance using Google Analytics, HubSpot, and CRM dashboards.

• Prepare weekly reports highlighting lead funnel health, campaign ROI, and key insights.

• Collaborate with design and content teams to align visuals and messaging with data trends.

Must-Have Skills

• Must have 6 months experience in SEO, PPC (Google Ads/LinkedIn Ads), and Email Marketing fundamentals.

• Familiarity with Google Analytics, Google Tag Manager, and Search Console.

• Proficiency with marketing tools like SEMrush, Ahrefs, HubSpot, Mailchimp, or Apollo.

• Ability to plan and execute lead-gen focused campaigns for B2B audiences.

• Bachelor’s or Master’s in Marketing, Business, IT, or related field.

• Prior internship or certification in digital marketing, growth marketing, or PPC preferred.