Instagram Growth Hacker (Organic Growth & Engagement)

About the Role

data-driven Instagram Growth Hacker

You'll turn numbers into narratives, experiments into insights, and engagement into loyal skincare followers all without relying on paid ads.

Key Responsibilities

Growth & Strategy

• Build and execute a

  data-backed Instagram growth strategy

  focused on organic reach, engagement, and retention.
• Use

  analytics tools (Instagram Insights, Meta Suite, Notion dashboards, etc.)

  to track performance, identify content trends, and optimize future posts.
• Continuously monitor growth metrics (reach, saves, shares, watch time, follower retention) and translate them into actionable recommendations.
• Conduct

  A/B testing

  for Reels hooks, captions, thumbnails, and posting times to improve engagement rates.
• Identify viral skincare content patterns and replicate success using data insights.

Content Optimization & Collaboration

• Work with dermatologists, content creators, and the video team to produce high-performing Reels and posts that drive community engagement.
• Provide

  content briefs

  based on performance insights recommending what to create more (or less) of.
• Optimize hashtags, keywords, and hooks for discoverability and SEO within Instagram.
• Research trending skincare topics, audience conversations, and seasonal behavior to guide content planning.
• Optimize

  posting schedules

  , key words, and content types for maximum visibility and engagement.

Community & Competitor Analysis

• Monitor and analyze competitor accounts and trending skincare pages to identify new opportunities.
• Track sentiment and engagement metrics to understand audience preferences and feedback loops.
• Drive community engagement through personalized replies, comment strategy, and DM interactions that boost visibility.

Requirements

• 710 years of experience in

  Instagram growth and analytics

  , ideally in skincare, beauty, or wellness.
• Strong command of

  Instagram analytics, audience insights, and performance tracking tools

  .
• Proven experience in growing a brand account organically with measurable impact on reach, engagement, and conversions.
• Analytical mindset with the ability to interpret data and translate insights into creative strategy.
• Solid understanding of skincare trends, user behavior, and educational content formats.
• Excellent storytelling, caption-writing, and visual communication skills.
• Proficient with social and analytics tools
• Knowledge of video performance metrics (Reels retention rate, drop-off time, average watch duration).
• Familiarity with skincare influencers, micro-creators, and online skincare communities.
• Ability to work collaboratively across content, design, and marketing teams.