1. Job Summary
The Inside Sales Executive will be responsible for generating new business opportunities, handling customer inquiries, preparing quotations, following up on sales leads, coordinating with customers, and maintaining strong relationships with existing clients. The candidate will work closely with the purchase, inventory, accounts, and dispatch departments to ensure timely order processing and customer satisfaction.
The ideal candidate should have good communication skills, sales negotiation abilities, and knowledge of steel products, industrial raw materials, and customer handling.
2. Key ResponsibilitiesA. Sales & Business Development
- Identify and develop new customers through telecalling, email, WhatsApp, and other business communication channels.
- Contact potential customers, including manufacturers, engineering companies, machine shops, fabrication units, tool rooms, die and mould manufacturers, and industrial buyers.
- Generate sales leads and convert inquiries into confirmed orders.
- Maintain regular communication with existing customers to generate repeat business.
- Promote the company's steel products and raw materials to prospective customers.
- Achieve monthly sales targets and contribute to business growth.
- Follow up on inactive customers and explore opportunities to reactivate old accounts.
- Maintain a database of prospective customers and business contacts.
B. Customer Inquiry & Quotation Management
- Receive and understand customer inquiries related to steel materials and industrial raw materials.
- Collect complete technical requirements, including material grade, size, thickness, width, length, quantity, and required delivery date.
- Prepare and send quotations according to company pricing policies.
- Coordinate with the sales manager or purchase department to confirm prices, availability, and delivery timelines.
- Follow up with customers regarding quotations and negotiate prices within the approved limits.
- Clarify customer queries regarding product specifications, pricing, payment terms, and delivery.
- Ensure that all quotations and customer communications are recorded properly.
C. Product Knowledge – Steel Industry
- Develop knowledge of various steel grades, sizes, specifications, and applications.
- Understand customer requirements for products such as
- Tool Steel
- Die Steel and Mould Steel
- Round Bars, Flat Bars, Plates, and Blocks
- Other industrial steel and engineering raw materials offered by the company.
- Understand basic technical specifications, including material grades, dimensions, tolerances, and material certifications where applicable.
- Recommend suitable products based on customer requirements, subject to technical and management approval.
- Coordinate with the technical team when customers require detailed material specifications or application-related clarification.
D. Order Processing & Coordination
- Convert approved quotations into sales orders.
- Verify customer requirements, quantities, rates, taxes, delivery addresses, and payment terms before order confirmation.
- Coordinate with the inventory and warehouse teams to check material availability.
- Coordinate with the purchase department for materials that are not readily available in stock.
- Follow up with the dispatch team to ensure timely delivery of customer orders.
- Keep customers informed about order status, material availability, and expected delivery dates.
- Ensure that all order-related documents and records are maintained accurately.
E. Customer Relationship Management
- Build and maintain long-term relationships with customers.
- Respond promptly to customer inquiries, complaints, and requests.
- Maintain professional communication with customers through phone calls, emails, and WhatsApp.
- Follow up after delivery to collect customer feedback and identify future requirements.
- Handle customer complaints professionally and coordinate with the concerned department for resolution.
- Maintain customer confidentiality and follow company policies while sharing pricing and business information.
F. Payment Follow-Up & Accounts Coordination
- Coordinate with the accounts department for outstanding payment updates.
- Follow up with customers for payments as per agreed credit terms.
- Remind customers about overdue invoices and payment commitments.
- Inform the sales manager about delayed payments, credit issues, or customers exceeding approved credit limits.
- Assist in resolving invoice, billing, and payment-related queries.
- Avoid making unauthorized credit commitments or payment-term changes.
G. Sales Records & Reporting
- Maintain daily records of calls, inquiries, quotations, follow-ups, orders, and customer interactions.
- Update customer information and sales activities in the company's CRM or Excel sheets.
- Prepare daily, weekly, and monthly sales reports.
- Track pending quotations and follow up systematically until closure.
- Maintain records of lost orders and reasons for non-conversion, such as pricing, stock availability, or delivery timelines.
- Share regular sales updates and market feedback with the sales manager.
- Maintain an organized database of customers, prospects, and repeat buyers.
H. Coordination with Internal Departments
- Work closely with the purchase, inventory, warehouse, dispatch, accounts, and logistics teams.
- Verify stock availability and delivery commitments before confirming orders.
- Coordinate for material test certificates, invoices, e-way bills, and other documents wherever applicable.
- Escalate urgent customer requirements and delivery issues to the concerned manager.
- Ensure smooth communication between customers and internal departments.
3. Required Skills & Competencies
- Excellent communication and telephone-handling skills.
- Strong customer service and relationship-building abilities.
- Good negotiation, persuasion, and sales conversion skills.
- Ability to understand customer requirements and provide accurate quotations.
- Basic understanding of steel grades, dimensions, and industrial raw materials.
- Proficiency in MS Excel, MS Word, email, and WhatsApp Business.
- Ability to maintain accurate sales records and prepare reports.
- Good follow-up skills and the ability to manage multiple inquiries simultaneously.
- Strong organizational skills, attention to detail, and time management.
- Target-oriented attitude with a willingness to learn about steel products.
4. Educational Qualifications
- Minimum: 12th Pass / Graduate.
- Preferred: B.Com, BBA, BMS, Diploma, or any relevant qualification.
- Candidates with technical knowledge of steel, mechanical engineering, or industrial materials will have an added advantage.
5. Work Experience
- Preferred experience: 1–3 years in inside sales, tele sales, industrial sales, or customer relationship management.
- Experience in steel trading, metal stockholding, engineering materials, industrial supplies, or B2B sales will be preferred.
- Freshers with excellent communication skills and a strong willingness to learn may also be considered.
6. Key Performance Indicators (KPIs)
The employee's performance will be evaluated based on:
- Monthly sales target achievement.
- Number of new customers contacted and converted.
- Number of inquiries and quotations handled.
- Quotation-to-order conversion ratio.
- Repeat business and customer retention.
- Timely follow-up on pending quotations.
- Accuracy of quotations and sales orders.
- Customer satisfaction and complaint resolution.
- Timely payment follow-up and coordination.
- Accuracy and regularity of daily sales reports.
7. Working Conditions
- Full-time office-based position.
- Working hours: 10 AM TO 7 PM .
- Regular communication with customers, vendors, and internal departments.
8. Expected Qualities
The candidate should be proactive, confident, disciplined, customer-focused, and result-oriented. The person must have a professional approach toward customer handling, a strong sense of responsibility, and the ability to convert inquiries into profitable business while maintaining good customer relationships.
9. Overall Objective of the Role
To increase the company's sales revenue by generating new business, converting customer inquiries into orders, developing long-term customer relationships, and ensuring efficient coordination throughout the sales process.
Pay: ₹12,000.00 - ₹18,000.00 per month
Work Location: In person
