Influencer Marketing Specialist

As an Influencer Marketing Specialist at Little Extra Lucknow, you will be responsible for driving brand awareness, engagement, and growth through innovative influencer marketing strategies. Your role will involve developing and executing campaigns, building relationships with influencers, and analyzing performance metrics to continuously improve our marketing efforts. Key Responsibilities: - Develop and execute influencer marketing strategies aligned with overall marketing objectives. - Identify and research potential influencers and thought leaders to build a robust network. - Establish and maintain strong relationships with influencers, negotiating partnerships for mutual benefit. - Collaborate with cross-functional teams to create engaging influencer campaigns. - Create briefs and guidelines for influencers to ensure effective communication of brand messaging. - Monitor industry trends and competitor campaigns to stay ahead in influencer marketing. - Analyze campaign performance and provide insights for improvement. - Stay updated on guidelines and best practices for influencer marketing and disclosure requirements. - Measure the impact of influencer marketing on key performance indicators. - Engage with influencers on social media platforms to foster community and engagement. Qualifications: - Bachelor's degree in Marketing, Communications, Business, or related field. - 1+ years of experience in successful influencer marketing campaigns. - Strong understanding of social media platforms and user behavior. - Excellent communication and relationship-building skills. - Creative mindset to conceptualize and execute innovative campaigns. - Data-driven decision-making with the ability to analyze campaign performance. - Familiarity with influencer marketing tools and platforms. - Strong organizational skills in managing multiple influencer partnerships. - Up-to-date knowledge of industry trends and legal guidelines. - Ability to adapt to a fast-paced work environment. Join our team at Little Extra and leverage the power of influencer marketing to elevate our brand and engage our target audience. Enjoy perks such as professional development opportunities, a supportive work culture, work-life balance, access to design tools, and being among the first to experience our latest products.,