Influencer Marketing Manager/ Social Coordinator

Position Overview:

We are seeking an experienced Influencer Marketing Manager to join our dynamic content marketing team. The ideal candidate should be passionate about influencer marketing, possess excellent communication skills, and have a proven track record of executing successful influencer campaigns.
Key Responsibilities:

1. Develop and implement influencer marketing strategies aligned with brand objectives and target audience.
2. Identify and forge partnerships with mommy bloggers, lifestyle influencers, and health advocates who align with Softsens' brand values.
3. Plan and execute influencer campaigns to drive brand awareness, engagement, and product sales.
4. Collaborate with influencers of all tiers to create compelling content, including Instagram reels, stories, blog posts, and reviews.
5. Work on brand and media collaboration campaigns in alignment with Brand requirements.
6. Manage relationships with influencers, including contract negotiation, briefing, and ongoing communication.
7. Track and analyse campaign performance metrics to evaluate effectiveness and optimise future campaigns.
8. Stay updated on industry trends, emerging influencers, and best practices in influencer marketing.

Qualifications:

Bachelor's degree in Marketing, Communications, or related field.

Minimum 4 years of experience in influencer marketing, preferably in the baby care or FMCG industry.

Strong understanding of social media platforms, influencer landscape, and content creation trends.

Excellent communication and negotiation skills.

Proven ability to manage multiple projects simultaneously and meet deadlines.

Creative thinker with a strategic mindset and data-driven approach.

Familiarity with influencer marketing tools and platforms is a plus.

Candidates can submit their resume and cover letter to the VVF HR Team. Please include "Influencer Marketing Manager Application" in the subject line as well as the following details.

Total years of Experience

Relevant years of experience

Current Organisation

Designation

Present CTC (Fixed + Variable component)

In Hand Component

Appraisal Due (if any, kindly mention)

Expected CTC (including variable)

Team size (direct / indirect)

Reports to

Notice Period (whether Negotiable)

Present Location

Highest Education with Year of Passing