Influencer Marketing Manager

We are a full-fledged creative agency working across three verticals — Content Production, Influencer Marketing and Snoozz Labs (our own IPs). At Snoozz, we focus on delivering authentic storytelling and high-impact campaigns by blending creativity with strategy to achieve both premium output and measurable performance.

Role Overview:

The Influencer Marketing Manager will lead the influencer marketing vertical, driving strategy, execution and performance across campaigns. This role requires a strong mix of leadership, strategic thinking and hands-on campaign management. You will be responsible for managing influencer relationships, mentoring team members and ensuring campaigns deliver on brand and business objectives.

Key Responsibilities:

• Develop and implement influencer marketing strategies aligned with client goals and brand positioning.
• Lead end-to-end execution of influencer campaigns across platforms. (Instagram, YouTube, LinkedIn etc.)
• Identify, evaluate and onboard high-quality influencers and creator partners.
• Build and nurture long-term relationships with influencers, agencies and talent managers.
• Negotiate contracts, deliverables, timelines and budgets effectively.
• Oversee campaign execution to ensure quality, timelines and brand guidelines are met.
• Analyze campaign performance using key metrics (reach, engagement, ROI, conversions) and provide actionable insights.
• Manage and mentor Influencer Marketing Executives and interns.
• Collaborate closely with creative, content and social media teams for integrated campaigns.
• Stay updated on industry trends, platform updates and competitor strategies.
• Drive innovation by identifying new content formats, platforms and influencer opportunities.

What We’re Looking For:

• 3–5 years of experience in influencer marketing, digital marketing or social media.
• Proven experience in managing and scaling influencer campaigns.
• A strong network within the influencer and creator ecosystem is a plus.
• Excellent communication, negotiation and stakeholder management skills.
• Strong analytical mindset with the ability to interpret campaign data and optimize performance.
• Leadership experience or ability to manage a team.
• Highly organized with strong attention to detail and multitasking abilities.
• Creative thinker with a deep understanding of trends and audience behavior.

What You’ll Gain:

• Opportunity to lead campaigns for top brands and creators.
• A fast-paced, creative and collaborative work environment.
• Leadership exposure and team management experience.
• Continuous learning and growth in the evolving digital and influencer marketing space.

Pay: ₹80,000.00 - ₹90,000.00 per month

Work Location: In person