Influencer Marketing Manager

Role OverviewThe Influencer Marketing Manager owns the end-to-end influencer and creator partnership strategy. You will identify, negotiate, and collaborate with creators—ranging from nano- and micro-influencers to macro- and celebrity tiers—to deliver high-impact digital campaigns that align with business growth and brand goals. [1, 2, 3]Key Responsibilities

• Strategy & Planning: Develop and execute comprehensive influencer marketing strategies tied to product launches, seasonal campaigns, and brand objectives.
• Creator Sourcing & Outreach: Identify, vet, and recruit relevant content creators across platforms like Instagram, YouTube, and short-form video channels.
• Negotiation & Contracts: Lead commercial negotiations, manage contracts, and oversee budget allocations across creator tiers.
• Campaign Execution: Share creative briefs, timelines, and compliance/disclosure guidelines (e.g., FTC/ASA standards), ensuring content meets brand standards before going live.
• Cross-Functional Collaboration: Work closely with Brand, PR, Social Media, Legal, and Performance Marketing teams to integrate creator content into broader omni-channel pushes.
• Analytics & Reporting: Track key performance indicators (KPIs)—such as reach, engagement rate, click-throughs, and conversion ROI—and present insights to stakeholders.
• Relationship Management: Nurture long-term ambassador relationships to build authentic, recurring brand advocacy.

Pay: Up to ₹800,000.00 per year

Work Location: In person