Influencer Marketing Manager

Role & responsibilities

• Managing Top Influencers

• Serve as the primary point of contact for top creators and premium affiliate partners.
• Maintain strong relationships, understand their goals, and create personalized growth plans.
• Ensure seamless campaign execution with timely briefs, creatives, UTMs, and performance tracking.

• Scaling Mid-Tier Influencers (Traffic Growth)

• Identify high-potential mid-tier influencers and build structured growth plans for them.
• Push mid-tier creators to unlock higher tiers through continuous performance support.
• Conduct workshops, webinars, or training for mid-tier groups.
• Track traffic, clicks, leads, and conversions to improve performance month-on-month.

• Campaign Planning & Execution

• Create and execute category-specific, seasonal, and performance-driven campaigns for both influencer segments.
• Share detailed briefs, asset libraries, and messaging guidelines to ensure consistency.

• Analytics, Reporting & Insights

• Maintain dashboards for influencer performance across both segments.
• Analyze leads, conversions, traffic quality, and ROI.
• Identify trends and opportunities to scale mid-tier influencers into top-tier contributors .

Education & Skills Required:

• 3+ years experience in affiliate/influencer marketing, creator management .
• Proven ability to manage creator relationships and drive performance .