Influencer Marketing (Fashion PR Agency)

Role Overview: As an Influencer Marketing Sourcing professional at a Fashion PR agency in Mumbai, your primary responsibility will be to establish and maintain strong connections with influencers and their teams to facilitate successful brand partnerships. Your role will involve managing the coordination of fashion items, jewelry, accessories, and shoes for influencer collaborations, ensuring timely delivery, and nurturing relationships within the influencer, fashion, and lifestyle sectors. Your keen eye for fashion, exceptional organizational skills, and passion for the industry will be instrumental in achieving impactful collaborations. Key Responsibilities: - Facilitating Sourcing Requests: - Identify and coordinate clients" outfits, jewelry, accessories, and shoes for influencer collaborations. - Maintain a comprehensive database of influencers, their managers, and talent agencies. - Ensure timely delivery of fashion items to influencers and their teams. - Influencer Coordination: - Build and maintain strong relationships with influencers, managers, and content creators. - Understand influencers" personal styles, audiences, and brand fit to provide tailored recommendations. - Campaign & Event Management: - Collaborate with internal teams to develop and execute influencer dressing, gifting, and brand campaigns. - Track and manage inventory of clients" products used for influencer partnerships. - Ensure all collaborations align with brand guidelines and campaign objectives. - Trend Analysis & Industry Networking: - Stay updated on social media trends, platform updates, and emerging influencer talent. - Provide insights and recommendations based on influencer content trends and audience engagement patterns. - Attend fashion, lifestyle, and social media industry events to network with key stakeholders. Qualifications Required: - 1-3 years of experience in influencer marketing, fashion PR, or related fields. - Strong understanding of social media platforms and influencer marketing trends. - Excellent communication and interpersonal skills. - Ability to work effectively in a fast-paced and dynamic environment. - Bachelor's degree in Marketing, Public Relations, Fashion, or a related field preferred. (Note: No additional details about the company were mentioned in the job description.),