Influencer Marketing Executive

Role Overview: Nua is seeking a passionate Influencer Marketing Executive to play a key role in driving brand awareness, consideration, and website traffic through influencer campaigns. As part of the team, you will be responsible for planning and executing campaigns to boost website conversions by collaborating with social media influencers. If you have a keen interest in social media and understand the power of influencer marketing, this role offers an exciting opportunity for you to make a difference in the fast-paced environment of Nua. Key Responsibilities: - Stay updated on emerging trends in social media and influencer marketing - Collaborate with marketing and category teams to define clear objectives for influencer campaigns and measure performance against set KPIs - Develop a monthly calendar for influencer marketing campaigns to meet sales targets - Identify suitable influencers to promote the brand and drive product sales - Utilize data-driven insights to recommend and implement strategies that yield measurable results and support conversion goals - Monitor daily revenue and engagement metrics using attribution platforms and internal tools - Explore and implement new strategies to optimize return on advertising investments Qualification Required: - Hold a degree in advertising, media, communications, or a related field - Proficiency in South Indian languages or familiarity with prominent South Indian influencers - Minimum of 1 year of experience in Influencer Marketing - Thorough understanding of the social media landscape in India - Strong analytical and reporting abilities - Excellent interpersonal skills for effective collaboration across teams - Ability to manage multiple priorities and deliverables efficiently - Passion for the women's wellness industry and category,