Job
Description
As an Influencer Marketing Specialist, you will play a crucial role in identifying, engaging, and managing relationships with influencers across various social media platforms to effectively promote our brand and products. Your responsibilities will include: - Identifying and researching potential influencers on platforms like Instagram, YouTube, TikTok, and Twitter. - Developing and executing influencer marketing campaigns to enhance brand awareness, drive engagement, and boost sales. - Negotiating partnerships and contracts with influencers, ensuring their alignment with brand values and campaign objectives. - Collaborating with internal teams such as marketing, creative, and product development to create compelling content and campaigns. - Monitoring and analyzing campaign performance metrics to provide insights and recommendations for optimization. - Cultivating and maintaining strong relationships with influencers, acting as the main point of contact for communication and coordination. - Staying informed about industry trends, competitor activities, and emerging influencer marketing opportunities. - Managing influencer budgets, tracking expenses, and ensuring cost-effective campaign execution. - Ensuring compliance with FTC guidelines and regulations regarding influencer partnerships and sponsored content. - Adapting strategies in response to changes in social media algorithms and platform policies. Qualifications Required: - Bachelor's degree in Marketing, Communications, Business, or a related field. - Proven experience in influencer marketing, preferably in the consumer goods or lifestyle industry. - Strong understanding of social media platforms, analytics tools, and influencer marketing trends. - Excellent communication and negotiation skills to establish and maintain relationships with influencers. - Creative thinking abilities to develop innovative influencer marketing strategies. - Detail-oriented with strong analytical skills, capable of interpreting data to drive decision-making. - Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously. - Proficiency in Microsoft Office Suite and social media management tools. - Familiarity with influencer marketing platforms and software is a plus. Please note that this is a full-time, permanent position with the work location being in person at Ahmedabad. As an Influencer Marketing Specialist, you will play a crucial role in identifying, engaging, and managing relationships with influencers across various social media platforms to effectively promote our brand and products. Your responsibilities will include: - Identifying and researching potential influencers on platforms like Instagram, YouTube, TikTok, and Twitter. - Developing and executing influencer marketing campaigns to enhance brand awareness, drive engagement, and boost sales. - Negotiating partnerships and contracts with influencers, ensuring their alignment with brand values and campaign objectives. - Collaborating with internal teams such as marketing, creative, and product development to create compelling content and campaigns. - Monitoring and analyzing campaign performance metrics to provide insights and recommendations for optimization. - Cultivating and maintaining strong relationships with influencers, acting as the main point of contact for communication and coordination. - Staying informed about industry trends, competitor activities, and emerging influencer marketing opportunities. - Managing influencer budgets, tracking expenses, and ensuring cost-effective campaign execution. - Ensuring compliance with FTC guidelines and regulations regarding influencer partnerships and sponsored content. - Adapting strategies in response to changes in social media algorithms and platform policies. Qualifications Required: - Bachelor's degree in Marketing, Communications, Business, or a related field. - Proven experience in influencer marketing, preferably in the consumer goods or lifestyle industry. - Strong understanding of social media platforms, analytics tools, and influencer marketing trends. - Excellent communication and negotiation skills to establish and maintain relationships with influencers. - Creative thinking abilities to develop innovative influencer marketing strategies. - Detail-oriented with strong analytical skills, capable of interpreting data to drive decision-making. - Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously. - Proficiency in Microsoft Office Suite and social media management tools. - Familiarity with influencer marketing platforms and software is a plus. Please note that this is a full-time, permanent position with the work location being in person at Ahmedabad.
