Influencer Coordinator

Role Overview: You will be joining Socially Smart, a youth-driven digital marketing agency, as an Influencer Coordinator. Your main responsibility will be managing collaborations with influencers to achieve successful results for our clients. This role requires passion for influencer marketing and the ability to build and maintain strong relationships with influencers. Key Responsibilities: - Conduct influencer research and outreach, shortlisting and onboarding influencers across various niches (micro, macro, nano, celebrity), while maintaining a database segmented by niche, location, and audience type. - Manage relationships and campaigns by building long-term partnerships with influencers, sharing briefs, aligning on deliverables, managing product/sample dispatch, coordinating shoots, deadlines, and approvals with influencers and clients. - Handle negotiation of costs, deliverables, and timelines. - Review content for quality check, ensuring correct hashtags, captions, and brand messaging are used, and collaborating with internal creative teams to maintain campaign quality. - Analyze campaign KPIs (reach, engagement, conversions), prepare performance reports, and share insights for optimization. Qualifications Required: - Strong communication and negotiation skills. - Good knowledge of influencer ecosystems on platforms like Instagram, YouTube, Moj, etc. - Analytical mindset for tracking ROI and engagement. - Proficiency in MS Excel/Google Sheets for reporting. - Bonus: Experience with influencer platforms like Qoruz, Winkl, Plixxo, Upfluence. Company Details: Socially Smart is a performance-focused digital marketing agency that helps brands dominate the hyperlocal and digital space. They specialize in building compelling stories powered by creativity, strategy, and influencer marketing. This company offers hands-on exposure to end-to-end influencer marketing campaigns and fast-track career growth in a performance-driven environment. Note: The salary range for this position in Navi Mumbai is between INR 15,000 to 25,000 per month based on experience level. Join Socially Smart to work with leading F&B, fitness, fashion, and lifestyle brands and be part of a young, high-energy, growth-focused team. If you are passionate about digital marketing and enjoy working with creators, this opportunity is for you. Apply now by sending your CV to info.sociallysmart@gmail.com.,