Influencer Marketing Specialist PALMONAS

2.0 - 5.0 years

0 Lacs

Pune, Maharashtra, India

On-site

Job Title: Influencer Marketing Executive Location: Koregaon Park, Pune Type: Full-Time Experience -25 years About the Role Palmonas is looking for a driven and creative Influencer Marketing Executive/Manager to lead and execute our influencer strategies across Instagram, YouTube, and other emerging platforms. Youll be responsible for identifying, onboarding, and managing a network of fashion, lifestyle, and beauty influencers to drive brand awareness, engagement, and conversions. This is a high-impact role for someone who understands D2C brand-building and thrives in a fast-paced, collaborative environment. Key Responsibilities 1. Strategy & Planning Develop and execute a comprehensive influencer marketing strategy aligned with brand campaigns, product drops, and festive seasons. Identify relevant influencer personas macro, micro, and nano across platforms. Plan monthly influencer campaigns for product launches, sales, store events, and brand collaborations. 2. Influencer Outreach & Relationship Management Discover and vet influencers using tools like HypeAuditor, CreatorIQ, or manual scouting. Initiate outreach and negotiate deliverables, timelines, and commercial terms. Maintain strong, long-term relationships with influencers, creators, and agencies. 3. Campaign Execution Handle end-to-end influencer campaigns from briefing and coordination to go-live and tracking. Ensure influencer content aligns with brand tone, aesthetics, and objectives. Coordinate timely product seeding, packaging, and logistics. 4. Performance Tracking & Reporting Measure and report on campaign performance (reach, engagement, link clicks, conversion, ROI). Maintain an updated influencer database and performance history. Suggest optimization strategies based on insights and performance data. 5. Cross-functional Collaboration Work closely with brand, content, design, and performance marketing teams. Align influencer efforts with social media, PR, and paid campaigns. Must-Have Skills 25 years of experience in influencer marketing, preferably in a D2C, fashion, or beauty brand. Strong network of fashion/lifestyle influencers and creators (especially on Instagram and YouTube). Excellent communication and negotiation skills. Strong understanding of content trends and influencer ecosystems. Ability to multitask, meet deadlines, and stay organized. Bonus if You Have Experience using influencer platforms like Winkl, Upfluence, or Plixxo. Creative copywriting skills to write influencer briefs and scripts. Experience with celebrity/influencer gifting or barter-based collaborations Past campaign results that have gone viral or delivered high conversions. Show more Show less

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