Job
Description
1. Strategy and Planning: Develop marketing plans: Create comprehensive plans to promote the hospital's services and specialties. Market research: Conduct research to understand patient needs, competitor activities, and emerging trends in healthcare. Identify target audiences: Determine the specific demographics and interests to focus marketing efforts on. Set marketing goals: Establish measurable objectives for campaigns and initiatives. Develop brand messaging: Ensure consistent and effective brand messaging across all platforms. 2. Marketing Campaign Execution: Create and manage campaigns: Develop and oversee both digital and traditional marketing campaigns, including advertising, social media, and public relations. Content creation: Develop engaging content, including website copy, social media posts, brochures, and other marketing materials. Digital marketing: Manage online marketing efforts, such as SEO, email marketing, and paid advertising. Public relations: Build and maintain relationships with the media, local organizations, and other relevant stakeholders. Event planning: Organize and participate in events like conferences, seminars, and community outreach programs. 3. Relationship Management: Healthcare provider relationships: Build and maintain strong relationships with physicians and other healthcare professionals to promote the hospital's services. Agency relationships: Manage relationships with external marketing agencies and vendors. Community outreach: Develop and implement programs to engage with the local community. 4. Analysis and Reporting: Campaign performance analysis: Track and analyze the performance of marketing campaigns to measure their effectiveness. Report on results: Prepare reports on campaign performance and provide recommendations for improvement. Process improvement: Identify areas for improvement in marketing processes and implement innovative strategies. 5. Collaboration and Communication: Work with cross-functional teams: Collaborate with other departments, such as clinical staff, IT, and finance, to ensure marketing efforts are aligned with the hospital's overall objectives. Communicate effectively: Clearly and concisely communicate marketing plans and strategies to stakeholders. Desired Skills and Qualifications: Strong communication and interpersonal skills: Ability to effectively communicate with diverse audiences. Marketing experience: Experience in developing and implementing marketing strategies. Knowledge of healthcare marketing: Familiarity with the specific challenges and opportunities in healthcare marketing. Analytical skills: Ability to analyze data and identify trends. Problem-solving skills: Ability to identify and resolve marketing challenges. Leadership and mentorship skills: Ability to guide and mentor team members. Bachelor's degree in marketing, communications, or a related field: Preferred. Job Types: Full-time, Permanent Pay: ₹8,086.00 - ₹40,562.95 per month Benefits: Health insurance Provident Fund Schedule: Day shift Work Location: In person
