Job Title: Employer Branding & Talent Marketing Specialist Location: Trivandrum Department: Talent Acquisition Experience: 712 years About the Role We are looking for a passionate and creative Employer Branding & Talent Marketing Specialist to join our Talent Acquisition (TA) team in Trivandrum. This is a high-impact role focused on elevating our employer brand, driving digital visibility, and enabling differentiated candidate engagement. You will work closely with recruitment, leadership, and marketing teams to craft compelling narratives, manage social media presence, and execute talent-facing events such as webinars and speaker series. Key Responsibilities Employer Branding & Social Media Marketing Own and manage content calendars for TA-led campaigns across LinkedIn, Instagram, and other platforms. Design and publish high-impact social content, including job announcements, culture snippets, team highlights, and leadership quotes. Develop and execute strategies to build an authentic, engaging digital employer presence. Hiring Campaigns & Outreach Drive digital and creative campaigns to support hiring needs across tech and non-tech roles. Align with recruiters and TA leads to target niche talent segments effectively. Experiment with formats like videos, carousels, polls, and reels to improve traction. Webinars, Events & Leadership Engagement Plan and manage virtual hiring events, speaker sessions, and talent community webinars. Work with business leaders to curate themes, content, and participation plans. Lead end-to-end coordination of webinars – from invites and promotions to content design and hosting. Content Creation & Talent Storytelling Create high-quality content for social media, blogs, hiring decks, and email campaigns. Curate authentic employee stories, behind-the-scenes glimpses, and thought leadership content aligned to our EVP. Maintain a repository of reusable and customizable content assets. Campaign Analytics & Optimization Track and report performance of social media campaigns, events, and engagement metrics. Provide monthly dashboards with actionable insights to TA leadership. Continuously improve strategy based on data, market benchmarks, and candidate feedback. Required Skills & Qualifications Bachelor’s or Master’s degree in Marketing, Communications, HR, Journalism, or related fields. 7–12 years of experience in employer branding, recruitment marketing, or digital communications. Strong portfolio of content creation across social and digital platforms. Proficiency in tools like Canva, Adobe Creative Suite, or Figma. Working knowledge of social media management tools (e.g., Buffer, Hootsuite, LinkedIn Campaign Manager). Excellent storytelling, writing, and communication skills. Prior experience supporting HR or TA branding initiatives is a strong plus.
