Head Sales And Marketing

JD of Sales & Marketing Head
Key Responsibilities: Strategic Leadership: • Develop and execute sales & marketing strategies tailored to healthcare products and services (e.g., hospitals, diagnostics, pharmaceuticals, medical devices, health-tech). • Identify and pursue new business opportunities including B2B, B2C, and institutional partnerships. • Monitor healthcare market trends, patient needs, and competitor activities to adjust strategies. Sales Management: • Lead the sales team to achieve revenue targets across hospitals, clinics, distributors, and institutional clients. • Build and nurture long-term relationships with doctors, hospital administrators, government bodies, and healthcare networks. • Drive adoption of products/services through channel management, tendering processes, and strategic negotiations. • Oversee key account management and ensure high customer satisfaction. Marketing Management: • Design and implement healthcare-specific marketing campaigns (both traditional and digital) that comply with industry regulations. Strengthen the organizations brand presence through medical conferences, CME • programs, webinars, health camps, and awareness drives. • Develop patient-focused engagement strategies to build trust and brand loyalty. • Collaborate with medical and regulatory teams to ensure ethical promotions and compliance with healthcare guidelines. Team Leadership: • Recruit, mentor, and lead high-performing sales & marketing professionals specialized in healthcare. • Provide training programs for product knowledge, ethical selling, and market positioning. • Establish a performance-driven culture with measurable KPIs. Collaboration & Reporting: • Work closely with product development, R&D, regulatory, and operations teams to align strategies with healthcare compliance. • Provide insights and regular reports to senior management on sales forecasts, market penetration, and campaign effectiveness.