Head - PR & Outreach

• Strategic PR Leadership
• Develop and implement comprehensive PR and outreach strategies aligned with the vision and branding goals of KR Group of Institutions.
• Media & Stakeholder Relations
• Build and maintain strong relationships with key media, corporate partners, alumni, and educational institutions.
• Serve as principal spokesperson during official events and crisis communication scenarios.
• Content & Communication Management
• Oversee creation and publication of press releases, newsletters, speeches, website/blog content, and digital communications.
• Ensure message consistency across all channels.
• Event Management
• Plan and execute major PR events, outreach programs, and campaignsincluding seminars, summits, and media briefings.
• Digital & Social Media Engagement
• Drive the Institutions social media presence, monitor digital reputation, and optimize engagement strategies for key platforms.
• Team Leadership & Development
• Mentor, supervise, and evaluate performance of PR and outreach team members.
• Reporting & Analytics
• Measure, analyze, and report the effectiveness of PR campaigns and outreach activities to the senior leadership.
• Generate periodic reports and dashboard updates for decision-making.

Key Performance Indicators (KPIs)

• Number and quality of positive media mentions and coverage per quarter.
• Growth in digital engagement (followers, shares, impressions).
• Number of new institutional and industry partnerships established annually.
• Event participation rates and stakeholder feedback scores.
• Successful execution of annual PR and outreach campaigns against project timelines.
• Timeliness and effectiveness in crisis communication responses (measured by time-to-response and resolution feedback).
• Performance evaluations and skill enhancement of team members.
• Improvement in Institutions reputation and public sentiment, as captured by surveys and analytics.
• Improvement in Placement and Industrial Relations as captured by placement analytics.
• Improvement in Alumni Connect.

Qualifications & Skills

• Masters or Bachelors Degree in Communications, Public Relations, Journalism, Marketing or related field.
• 10+ years in public relations, communications, or outreach, preferably in the academic sector.
• Proven experience in leading large-scale outreach initiatives and crisis communication.
• Excellent verbal, written, and interpersonal communication skills.
• Proficiency in digital PR tools, analytics, and social media management platforms.