Head of Public Relations / Senior PR Manager - JG

About The Role

• Develop and implement PR strategies and integrated campaigns.
• Write and distribute press releases, newsletters, and other media content.
• Analyze media coverage and refine communication tactics to improve reach and impact.
• Coordinate activities with external agencies and vendors.
• Lead PR efforts for events, festivals, and product or project launches.
• Build and maintain strong relationships with media, influencers, and stakeholders.
• Organize press conferences, media roundtables, and endorsement opportunities.
• Monitor industry trends and competitor activity to inform strategy.
• Plan and execute integrated campaigns across digital, print, and social channels.
• Provide strategic guidance for below-the-line (BTL) marketing initiatives.
  

Qualifications & Skills

• Graduate in Public Relations, Corporate Communications, Journalism, or a related field.
• 10+ years of experience in PR, preferably within events, entertainment, or advertising.
• Established media network and experience collaborating with global PR agencies.
• Excellent written and verbal communication skills.
• Proven track record executing cross-platform campaigns.
• Passion for arts, culture, and the creative industries.
• Well-read, socially aware, and politically astute.
• Strategic thinker with strong hands-on execution capability.