Head- Marketing (Digital, Retail & Product Marketing)

Position Summary:

entire marketing function

Key Responsibilities:

1.

• Develop and implement a unified marketing strategy integrating digital, retail, and product marketing.
• Define and track KPIs such as brand awareness, lead generation, patient acquisition, and ROI across marketing channels.
• Build and reinforce the diagnostic brand across all consumer and business-facing platforms.
• Align marketing strategies with business goals and regional expansion plans i.e Budget and resource allocation.

2.

• Lead end-to-end digital marketing initiatives including SEO, SEM, paid media, performance campaigns, content, email, and CRM engagement.
• Oversee digital platforms including website, app, and CRM tools to ensure seamless integration of booking, feedback, and customer journeys.
• Leverage analytics to optimize digital marketing effectiveness and reduce cost per lead/acquisition (CPL/CAC).
• Manage digital branding, content strategy, influencer marketing, and social media presence.

3.

• Design and execute BTL campaigns, including health camps, doctor outreach, corporate tie-ups, and local partnerships.
• Drive in-store visibility, branding, and patient walk-ins across labs and collection centres.
• Lead community engagement programs (RWAs, wellness camps, etc.) to build local market trust.
• Conduct regular audits to evaluate ground-level execution and brand presence.

4.

• Drive enhancements and SEO/UX optimization of company websites and apps.
• Work with product, IT, and design teams for smooth digital journey and lead capture.
• Oversee and ensure seamless integration and functionality of the website, mobile app, and CRM platforms

5.

• Lead B2C and B2B lead generation campaigns across Google, Facebook, Instagram, LinkedIn, etc.
• Monitor performance analytics to optimize campaigns and reduce cost-per-lead (CPL).
• Implement retargeting and marketing automation strategies.

6.

• Identify, evaluate, and build strategic partnerships to expand reach and drive brand salience.
• Collaborate with platforms, health-tech partners, influencers, and medical ecosystems for co-marketing and branded initiatives.
• Drive strategic alliances for cross-promotional opportunities and B2B outreach.

7.

• Plan and execute integrated 360 campaigns combining ATL, BTL, digital, influencer, and event-led channels.
• Collaborate with editorial and design teams to create branded content, videos, blogs, and educational material.
• Ensure consistent, impactful messaging across campaigns and platforms.
• Manage all creative development, including microsites, newsletters, brochures, and digital assets.

8.

• Lead and mentor the internal marketing team, including regional marketing managers, digital specialists, and creative resources.
• Coordinate with internal stakeholders (sales, product, ops, tech) for seamless execution.
• Manage vendor/agency relationships across digital, media, creative, PR, printing, and events.

9.

• Track marketing effectiveness using tools such as Google Analytics, Meta Insights, CRM dashboards, etc.
• Generate performance reports and business insights to drive future campaign decisions.
• Continuously optimize marketing spends based on data and trends.