Head Graphic Designer

Head of Graphic Design

Key Responsibilities

1. End-to-end creative ownership for platform design

• Conceptualise & execute visual creatives for BAU days and Sale/Event days.
• Drive Home Page, Category Storefronts, Push Notifications, Emailers and other touchpoints.
• Ensure all creatives ladder up to the core brand thought and campaign messaging.

2. Aesthetic uplift of fashion imagery & design language

• Establish a consistent and instantly recognisable fashion-first visual language across the platform.
• Improve product highlights, styling cues, contextual imagery, colour palettes, typography and fashion mood.
• Work closely with merchandising & category teams to elevate perceived value through design.

3. Leadership for social media design & storytelling

• Provide creative direction across Instagram, Facebook, YouTube, and other social channels.
• Translate platform campaigns into ecosystem-friendly social formats and viral-friendly hooks.
• Work with social & content teams to build a cohesive, modern, digitally-wired brand presence.

4. Project management for platform creative changeovers

• Plan and execute full platform takeovers during sale events, seasonal campaigns, and thematic occasions.
• Manage design calendars, asset pipelines, QA checklists, turn-around expectations and delivery timelines.
• Maintain operational excellence with zero-error deployment mindset.

5. Team leadership & capability building

• Mentor and grow a team of senior and junior designers + motion artists/vendors.
• Instil a taste-driven, fashion-centric design culture rooted in high standard of craft.
• Review work sharply and raise the creative bar consistently.

Additional Responsibilities

• Partner with Tech, Product, Category & Social teams to align creative with business goals.
• Manage external agencies / studios as required.
• Build and maintain brand guidelines, scalable design systems and asset libraries.
• Propose new creative approaches using motion, AR/interactive banners, image treatments, and UI storytelling to differentiate the Snapdeal shopping experience.

Ideal Candidate Profile

• 712 years of experience in graphic design / visual direction / art direction, preferably in fashion/e-commerce / D2C.