Head Admissions & Outreach

The Head Admissions & Outreach will lead the overall strategy, planning, and execution of student enrolment, school branding, and external engagement initiatives for Bandhan School. The role focuses on ensuring a steady pipeline of quality admissions through relationship-building, innovative outreach programs, and partnerships with the community and stakeholders.

Key Responsibilities:

1. Admissions Strategy & Management

• Develop and implement annual admissions plans aligned with institutional goals.
• Oversee the entire admissions cycle—from inquiry to enrolment—ensuring a seamless and transparent process.
• Monitor and analyse enrolment data to forecast trends and adjust strategies accordingly.
• Ensure that admission practices reflect inclusivity and diversity in line with Bandhan’s values.

2. Outreach & Partnerships

• Build strong relationships with feeder schools, community leaders, NGOs, and corporates to enhance outreach.
• Design and execute school outreach campaigns, open houses, career fairs, and community engagement events.
• Collaborate with CSR, media, and communications teams to promote the school’s brand story and social mission.
• Explore strategic partnerships for scholarships, exchange programs, and capacity building.

3. Marketing & Communication

• Lead the development of promotional materials, digital campaigns, and storytelling initiatives to attract prospective families.
• Manage digital presence—website, social media, and public relations—to strengthen brand visibility.
• Oversee media interactions, press releases, and school representation at public events.

4. Team Leadership & Coordination

• Lead, mentor, and motivate the admissions and outreach teams.
• Coordinate effectively with academic, administrative, and finance teams to ensure smooth onboarding of students.
• Prepare periodic MIS reports for management review and board presentations.

5. Meeting admission target across all the schools

Qualifications & Experience:

• Postgraduate degree in Marketing, Education Management, or related field.
• 8-10 years of experience in admissions, outreach, or marketing, preferably in K–12 or CBSE institutions.
• Proven track record of driving enrolment growth and brand engagement.
• Strong communication, stakeholder management, and analytical skills.
• Passion for education and alignment with Bandhan’s mission of inclusive and quality learning.

Key Competencies:

• Strategic thinking and execution excellence
• Relationship and stakeholder management
• Strong storytelling and communication abilities
• Data-driven decision-making
• Leadership and team development