Growth Marketing Manager Founding Team Member

As a Growth Manager at one of Weekday's clients, you will be the founding member of the growth team, with a rare opportunity to establish and drive the company's growth strategy. Your role will involve defining growth initiatives, optimizing acquisition channels, and scaling user engagement. Working as an early team member, you will play a crucial part in shaping the growth trajectory of the company. Your key responsibilities will include developing and implementing multi-channel growth strategies encompassing performance marketing, content, partnerships, and organic growth. You will be expected to identify, test, and scale new acquisition channels to improve user adoption and retention rates. Analyzing data to enhance conversion funnels, customer journeys, and marketing campaigns will be a significant aspect of your role. Collaboration with product, sales, and engineering teams will be essential to drive and execute growth initiatives effectively. Leveraging various channels like SEO, social media, paid advertising, email marketing, and referral programs will be crucial in maximizing the company's reach. Monitoring key performance metrics, conducting A/B tests, and evaluating the impact of different campaigns will help in refining growth strategies. As the company expands, you will be responsible for building and leading a high-performance growth team. To excel in this role, you should have proven experience in growth, performance marketing, or a related field. A strong grasp of data-driven marketing, funnel optimization, and analytics tools is necessary. Hands-on experience with SEO, paid media, CRM, and marketing automation platforms will be beneficial. The ability to thrive in a fast-paced startup environment, taking ownership of growth initiatives, and possessing strong analytical skills are key requirements. Proficiency in tools like Google Analytics, SQL, or other data analytics platforms is preferred. An entrepreneurial mindset with a proactive approach towards action, experimentation, and innovation will be valuable in driving the company's growth agenda.,