Growth Marketing Lead (PLG & Early Adopter Activation)

About Us

We're a fast-growing SaaS startup transforming clinical decision-making with an AI-powered medical assistant. Our mission: help physicians make faster, more accurate decisions. You'll turn the expertise of our clinical leaders into scalable, data-driven growth.

The Role

Growth Marketing Lead

What You'll Do

• Own full-funnel PLG:

  Drive acquisition ? activation ? engagement ? retention with bottom-up adoption.

• Recruit early adopters:

  Identify, onboard, and mobilize physicians into champions and referral loops/KOL networks.

• Turn SME insights into assets:

  Ship case studies, thought leadership, landing pages, and conversion-focused campaigns.

• Run experiments:

  Test across email, social, community, SEO/SEM, and in-product nudges to lift activation and usage.

• Positioning & messaging:

  Craft trust-building narratives tailored to clinicians and compliant with medical ad policies.

• Build funnels & loops:

  Optimize onboarding, lifecycle/email, and engagement loops; reduce time-to-value.

• Close the loop with product/clinical:

  Translate feedback into roadmap inputs and measurable usage gains.

• Own performance marketing:

  Plan, launch, and optimize on

  Meta Business Suite/Ads Manager

  , Google Ads, LinkedIn Ads (and other relevant platforms), including audience/creative testing, budgeting, and pacing.

• Marketing engineering (GDPR-first):

  Implement/maintain GA4, server-side tracking, Meta CAPI, GTM, event schemas, UTM governance, attribution (MTA/MMM basics), dashboards (e.g., Looker Studio/BI), light SQL/Python for analysis, and integrations across CRM/automation (e.g., HubSpot).

• Executive amplification:

  Establish the CEO and leadership as influential voices across LinkedIn/X via POV content and distribution.

• Measure & iterate:

  Define north-star and counter metrics; analyze performance and user signals to guide investments.

What You Bring

• 35 years

  in B2B SaaS growth/marketing, ideally in

  healthtech, AI, or complex technical domains

  .
• Proven success in

  PLG/self-serve

  motions for long-tail or niche audiences.
• Ability to translate clinical/technical content into digestible, high-performing assets (with SME support).
• Strong execution across campaign building, content/lifecycle/email, and performance/growth tactics.
• Hands-on with

  Meta Business Suite/Ads Manager, Google Ads, LinkedIn Ads

  , and experiment design.
• Practical

  marketing engineering

  chops: analytics, tracking, attribution, data hygiene, and dashboarding (GDPR-compliant).
• Bonus: experience with advocacy/KOL programs, referral mechanics, and community-led growth.

Why Join Us

• First marketing hire:

  Shape the growth engine from the ground up and own meaningful outcomes.

• Collaborate with top-tier clinical experts:

  Amplify their impact.

• Help bring life-saving technology to physicians and patients worldwide.

• Remote-first with a European base and flexible setup.

• Work that matters:

  Ship tools doctors actually use, with thousands of clinician queries every week, and see your work impact care, not ad clicks.

• Category-defining product:

  Build the reference standard for citation-first, guideline-led medical AI that is benchmarked and battle-tested.

• Extreme ownership:

  No passengers. You will lead from day one, own problems end to end, and ship to production weekly.

• Velocity with standards:

  Move fast and get it right with a strong bar for quality, safety, and compliance; we do not cut corners.