Growth Hacker (Paid Ads)

As the Head of Growth Performance Marketing at BillCut, you will play a crucial role in driving the company's growth and shaping the future of fintech in India. **Role Overview:** You will be responsible for owning and managing a substantial monthly budget across Meta & Google. Your key focus will be on building and scaling full-funnel digital strategies for acquisition, engagement, and retention. A data-driven approach will be key as you lead performance marketing efforts, utilizing A/B testing and analytics tools to optimize ROI. Additionally, you will be at the forefront of discovering and experimenting with new growth channels, collaborating closely with cross-functional teams including Product, Tech, and Business. **Key Responsibilities:** - Own and manage 50L1Cr monthly budgets across Meta & Google. - Build and scale full-funnel digital strategies for acquisition, engagement, and retention. - Lead performance marketing with a strong data-driven approach. - Discover and experiment with new growth channels. - Collaborate closely with Product, Tech & Business teams. **Qualifications Required:** - 5+ years of experience in digital marketing with at least 2 years of team leadership. - Proven success in performance marketing, growth hacking, and ROI optimization. - Hands-on expertise with Meta, Google Ads, CRM, and analytics tools. - Experience in mobile/app marketing is a strong plus. - Analytical mindset with a focus on CAC, LTV, ROAS. - Startup mindset: agile, driven, and impact-focused. Joining BillCut will offer you the opportunity to be part of India's next big fintech revolution. You will have a direct impact on millions of lives and financial outcomes, while also experiencing exponential growth in a high-growth environment. Benefits include medical insurance, flexible work perks, and the chance to work with passionate innovators and visionary leaders. If you are ready to drive growth at scale and shape the future of fintech at BillCut, apply now and be a part of this exciting journey.,