Group Product Manager - Respiratory

Role & responsibilities

1. Financial

• Responsible to maintain and monitor the allocated budget of all the brands under their portfolio to ensure maximum profitability.
• Being accountable for the revenue of the entire basket of products.
• Hold responsibility for carrying out the entire campaign and other activities within the brand marketing budget.
• To Increase Market share for ensuring profit.
• Allocation of the Budget as per the promotional requirement.
• Indexing of the target as per the market requirement.
• State wise allocation of the target.

2. Operational

• To monitor activities and the growth of all the brands under his/her portfolio.
• Prepare Brand Wise Quarterly Visual Aid.
• Brief to Art department on the visual aid design.
• Evaluation and selection of draft concept out of 3-4 design options submitted by Art dept.
• Quarterly communication of Visual Aid to the field force through cycle meetings.
• Prepare business plan (quarterly) booklet for field which includes the explanation and detailing talk of the visual aid and inputs.
• Periodical circulars about brands achievement, market trends etc to keep the field sales team abreast of the current information and motivate them to promote the brands.
• Conduct Quarterly briefing sessions of 0.5 – 1day in each zone to ABM’s on brand communication/ inputs.
• Monthly planned visit to field for review meetings to further reinforce brand communication.
• Promotional Material; i.e. LBL, Inputs etc on a timely basis for effective marketing.
• Preparation of promotional budget brand wise and promotional mode wise.
• Plan for quarterly inputs.
• Allocate inputs geography wise.
• Coordinate with vendor and logistics department to ensure timely dispatch to the field as per allocation.
• Continuous monitoring of the planned activities and reorganization of promoted initiatives to save on cost.
• Monthly/Quarterly Brand Analysis on various parameters.
• To assess internal and external performance of the assigned brands.
• To monitor competitor activities like pricing, review, packaging, etc on regular basis.
• To suggest various actions to increase the market share and profitability.
• To suggest changes in the plans to overcome challenges due to external environment.
• To monitor and ensure business management to meet the targets.

New Product Launch

• Identify potential of New Product Launch or line extension launch in the assigned therapy by studying:

a.

b.

c.

• Analyze market potential for the identified new product through historical CMARC
• Conduct primary research with the help of market research for identifying the right patient segment, right launch volume and right price.
• Coordinate with packaging, FR&D for product features finalization.
• Prepare sales projection, sampling plan for at least 6 months – 1 year from launch.
• Prepare stock allocation and ensure proper distribution in all geographies.
• Finalize promotional activities, input plan, Visual Aid etc and work towards a launch as per the agreed timelines.
• Ensure regional launch meetings for the new product.

Preferred candidate profile

Good communication, therapy exposure and stability