Group Product Manager

Position Description:

Group Product Manager (GPM)

The incumbent will develop country operating plans, drive segmentation and targeting strategies, and champion marketing innovation while balancing resource optimization and execution excellence. The role includes active participation in long-range planning, commercial forecasting, and budget ownership. The GPM is expected to build strong key account marketing frameworks and ensure strategic engagement with corporate hospitals, private healthcare chains, and other institutional stakeholders.

Education:

• Bachelor's degree in Science / Pharmacy or related field
• Post-graduate degree in Marketing / Business Administration preferred
• Additional certification in sales/marketing is an advantage.

Experience:

• 8-12 years

  of experience in pharmaceutical marketing
• Minimum

  34 years

  in a Product Manager / Group Product Manager role
• Experience in handling therapeutic portfolios, team leadership, and key account strategy is essential
• Experience with product launches, line extensions, and lifecycle planning preferred.

Job Responsibilities:

• Lead the

  strategic planning

  and execution of marketing activities across multiple brands / therapy areas
• Drive

  portfolio growth

  , new product introduction, and mature brand revitalization
• Oversee development and implementation of

  brand marketing plans

  , promotional campaigns, and tactical programs
• Guide the creation of

  visual aids

  , digital campaigns, and customer engagement materials
• Build and mentor a team of Product Managers and drive

  performance management

• Lead

  brand forecasting

  , budgeting, and resource allocation to ensure optimal ROI
• Collaborate cross-functionally with Medical, Regulatory, Sales, Analytics, and Compliance teams to deliver integrated strategies
• Identify and manage external vendors, agencies, and KOLs for execution excellence
• Establish frameworks for

  Key Account Marketing

  , institutional engagement, and private hospital strategy
• Partner with sales leadership to align field force training, deployment, and customer segmentation
• Develop and oversee

  CME programs

  , congress participation, and HCP engagement initiatives
• Lead lifecycle planning, including line extensions, new indications, and pricing strategy
• Monitor market trends, competitor activity, and derive actionable insights for strategic pivots.

Key Performance Indicators:

• Achievement of

  portfolio-level revenue and market share targets

• Successful product launches and lifecycle outcomes
• Timely execution and impact of

  multi-brand marketing initiatives

• High-quality and compliant marketing outputs
• Leadership effectiveness in developing and managing a high-performing marketing team
• Strategic contribution to

  long-range planning

  and innovation pipeline
• Institutional business growth and improved brand presence in

  key accounts

Required Skills:

• Strategic Thinking and Business Acumen
• Strong knowledge of

  Therapeutic Areas & Market Dynamics

• Proficiency in

  Customer Segmentation

  , Targeting, and Market Execution
• Leadership & Team Development
• Key Account Management and Institutional Marketing
• Strong

  analytical, forecasting, and budgeting

  skills
• Excellent interpersonal, communication, and vendor management skills
• Understanding of

  Regulatory Compliance

  and industry best practices
• Ability to drive performance in a

  matrixed environment

Operating Network:

External:

• Consultants, Creative Agencies, Research Firms, KOLs, Vendors

Internal:

• Marketing Team, Sales Leadership, Medical Affairs, Regulatory, Finance, Legal, Corporate Strategy, Distribution, Business Analytics, and Business Technology