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Group Head

Group Head

Essencemediacom

6 - 11 years

14 - 15 Lacs

mumbai

Posted:1 day ago| Platform:

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Skills Required

content strategy manager client servicing social media project management group head shaping brand marketing content marketing monitoring

Work Mode

Work from Office

Job Type

Full Time

Job Description

WPP Media is seeking a Group Head with 6+ years of work experience who would be responsible for leading social content and creative strategy for brands which includes page management & influencer marketing. The experienced professional will be proficient in the space of creating branded content and driving partnerships with 6+ years of relevant experience. The resource will be responsible for a wide spectrum of projects.

Understanding of content marketing ecosystem and the ability to think & develop original content that proves engagement for the brand would be important elements to this role. Will be responsible to understand brand briefs, suggest & evaluate most relevant platforms, drive innovations to create content campaigns.

Reporting of the role:

This role reports to the Business Director

3 best things about the job:

Opportunity to work on brands across categories.

A role where there are no limits to good ideas
Client that supports and encourages innovative and exciting work
Learn from the best in the business if you are willing to go over and above regular work
You get to create develop and sell award winning ideas
Get to work closely with top content platforms across media

In three months:

You would be leading the conversations with the
Total understanding of the various agency functions
Adapt to the client requirements & timelines given and efficiently deliver on the same
Figured out the key stakeholders internally on entire client portfolio and present content ideas to

In six months:

You will be responsible for scaling up the business by pitching to the existing clients apart from the ongoing
Establish good relations with the Client, Creative partner, and internal Group M agencies and
Set up a process to ensure seamless delivery of services to the client

In 12 months:

Independently work on the client requirements along with recommendations
Learning and experience across social creative and branded content planning
Worked on end-to-end award-winning solutions
Train and mentor new recruits
Emerged as the go-to person both internally and the clients for content
Become proficient is escalation handling and resolve conflicts.
Successfully mastered the art of creating content pitches for the client

What your day job looks like:

Client Servicing Managing client on a day-to-day basis for social content and creative
Ability to meet strict deadlines
Plan and execute social media campaigns and manage the day-to-day social content posting for the
Social profile setup creation or enhancement of Facebook, Twitter, Pinterest, LinkedIn, Instagram, Snapchat and other pages/profiles. Includes analysis on who best to follow and management of
Liaising with creative partner to execute social content and creative basis client
Coordinate with media team and creative partner to execute creative basis the campaign
Co-ordinate with creative partner for creatives, content and
Interact with client for briefs, approvals and
Create social content calendar along with the creative
Keep a tap on relevant trending topics to suggest real time social media posts and content around the
Pitching to existing and new social AOR accounts
Social media monitoring using tools to track, monitor and act on brand mentions, customer comments, hashtags and industry
Influencer marketing Tap on opportunities with existing and new set of clients and pitch them
Shaping influencer marketing campaigns for brands and co-ordination with partners and influencers would be the key
Identify content opportunities for the brand with media platforms and
Reporting and responding to queries on brands social media pages
You will be responsible from bringing in platform neutral content-based ideas for the brand to formulating cross - platforms content strategy basis client briefs
Brainstorm with team-members to develop new ideas
Identify & pitch relevant opportunities in sync with brand objectives, topicals and trends
Liaison with internal & external stakeholders for brand campaigns
Tracking performance of the campaign and reporting
End to end project management from planning to execution
Maintain client and partner relations
Managing finance
Negotiations and deal closures
Share and create Best Practices in content

What you will need:

Experience in handling social content marketing and client servicing
Domain expertise of all social media platforms from content creation to planning to page
Any mainline creative experience would be an add-on
Deep knowledge and experience with multiple communication channels and their role in brand marketing
Communication Development: Working closely with creative partner to create compelling consumer communication backed by strong
Responsible for driving Innovation, Engagement across all social media
Monitor performance of each platform; identify and implement opportunities for
Ability to build huge people network/ increase the traffic or fans on social media profile
SPOC for managing relationship with Social/Content Marketing agencies
Prior knowledge in influencer marketing would be
Radical thinking
Great Communication Skills
Smart professional who can think on his/her feet
Quick Decision-Maker
Solution oriented
Background in creating Content solutions
Exposure in writing & scripting would be an added advantage
Any Graduate/PG (PG preferred)
5+ years of relevant experience

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