Graphic Designer

Job Summary

We are seeking a talented and innovative designer to join our marketing team. This role is responsible for developing visually compelling advertising campaigns and marketing materials that align with our brand identity and marketing objectives.

Key Responsibilities

Conceptualization and Strategy: Translate marketing objectives and creative briefs into original visual concepts and layouts for advertising campaigns.

Design Execution: Design and produce a wide range of marketing assets, including digital and print advertisements, social media graphics, email campaigns, website banners, brochures, and promotional materials.

Brand Consistency: Maintain and enforce brand guidelines and visual identity across all creative projects.

Collaboration: Work closely with the marketing team, design agencies, social media agencies and other internal stakeholders to ensure cohesive messaging and design.

Asset Management: Organize and maintain a library of creative assets, including images, fonts, and brand elements.

Market Research: Stay current with the latest design trends, advertising techniques, and competitor activities to ensure creative output is fresh and innovative.

Project Management: Manage multiple design projects simultaneously, prioritize tasks effectively, and meet deadlines.

Co-ordinate, plan and oversee social media agency plans.

Additional Responsibilities for Art Director:

Creative Leadership: Ownership and responsibility of creative guidelines of the Company. Guide the partner agencies and lead them to a collaborative effort to all comms.

Production Oversight: Oversee the entire visual production process, including directing photoshoots, commissioning illustrators, and ensuring final execution meets high standards.

Required Skills and Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or a related field is preferred.

Experience:

Marketing Ad Designer: Typically requires 2+ years of professional experience in graphic design, preferably within a marketing or agency environment.

Technical Skills: Expert proficiency with industry-standard design software, such as the Adobe Creative Suite (Photoshop, Illustrator, InDesign). Familiarity with tools like Figma, Sketch, or video editing software (e.g., After Effects, Premiere Pro) is a plus.

Portfolio: A strong portfolio showcasing successful design projects and creative abilities is essential for both roles.

Soft Skills:

Creative Vision: Ability to produce fresh, innovative ideas and compelling visual concepts.

Communication: Excellent verbal and written communication skills to articulate design concepts and provide feedback.

Collaboration: Strong teamwork skills to work effectively with cross-functional partner teams.

Attention to Detail: Meticulous attention to typography, layout, and visual execution.

Organizational Skills: Strong time management and organizational abilities to handle multiple projects under pressure.