Graphic Designer

Job description

Position Overview:

We are seeking a creative and detail-oriented Packaging and Graphic Designer to join our team. This role involves evaluating market trends, conceptualizing packaging designs, and creating compelling graphics for a variety of marketing materials. You will play a key role in shaping the visual aspects of our packaging and promotional content, ensuring alignment with brand identity and product goals.

Key Responsibilities:

• Market Evaluation & Analysis: Evaluate market trends and analyze similar packaging designs to identify opportunities for innovation and differentiation.
• Concept Development: Brainstorm and develop packaging ideas using hand sketches, verbal cues, words, and design software to create functional and aesthetically pleasing packaging solutions.
• Packaging Mock-Ups: Select the most promising design ideas and create detailed packaging mock-ups to visualize and test the concepts.
• Material Selection: Identify suitable packaging materials and conduct feasibility studies to ensure functionality, durability, and cost-effectiveness.
• Design & Layout: Develop the overall design and layout for packaging campaigns, ensuring consistency with brand identity and product specifications.
• Style Guide Creation: Create and execute a style guide for artwork to maintain a cohesive visual language across all packaging and marketing materials.
• Ad Copy & Graphics: Design ad copies, social media banners, posts, and creative ads to enhance brand visibility and engagement.
• 3D Concept Development: Design and develop 3D concepts for new product lines, including creating and refining 3D models and visualizations.
• Existing Design Improvement: Review and improve existing 3D designs and product packaging to enhance visual appeal and functionality.
• Collaboration: Work closely with graphic designers, copywriters, and other team members to finalize packaging text and graphics, ensuring accuracy and alignment with the campaign goals.

Qualifications:

• Proven experience in graphic design with a strong portfolio showcasing relevant work.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) and other design software.
• Experience with 3D design software, including CAD or AutoCAD.
• A keen eye for aesthetics, details, and a strong understanding of design principles.
• Excellent communication skills with the ability to articulate design concepts and collaborate effectively.
• Ability to work methodically, manage multiple projects, and meet deadlines in a fast-paced environment.

Education & Experience:

• Bachelor’s degree in Graphic Design, Industrial Design, or a related field.
• Minimum of 2 years of experience in graphic and packaging design.
• Experience with packaging design and 3D modeling is required.

Job Type: Full-time

Pay: ₹20,203.74 - ₹40,374.43 per month

Work Location: In person