Graphic Designer

Job Title – Graphic Designer

Location: Tiruvottiyur, Chennai

Work Days – 6 days a week

About Us:

MS Industries has been a trusted importer of power tools, industrial machinery, agricultural equipment, and domestic tools since 2014. We prioritize quality and work with top manufacturers like INGCO to bring the best products to our customers.

Key Responsibilities

1. Brand Identity Development

· Define, develop, and maintain MSI’s visual identity across all touchpoints.

· Create and manage consistent brand guidelines, including color palettes, typography systems, and design rules.

· Ensure all internal and external communications align with the brand’s identity.

2. Packaging Design

· Lead the creative development of innovative packaging designs for product launches.

· Design packaging that is visually appealing, functional, and market-competitive.

· Collaborate with product and marketing teams to highlight product features effectively.

3. Marketing Collateral Creation

· Design posters, flyers, and brochures for product announcements and promotions.

· Create engaging digital assets for social media platforms (Instagram, LinkedIn, Facebook) including posts, stories, reels, and campaign graphics.

· Develop graphics for blog articles, websites, and email newsletters to support marketing campaigns.

4. Asset Management & Templates

· Build and maintain a centralized library of brand assets including templates, logos, icons, and style guides.

· Ensure all marketing and corporate materials maintain consistency and brand compliance.

· Optimize asset management for efficient design workflows.

5. Cross-functional Collaboration

· Work closely with the marketing, product, and sales teams to translate requirements into creative outputs.

· Manage multiple projects simultaneously while meeting deadlines.

· Provide creative input during brainstorming sessions and campaign planning.

Requirements

· Proven experience as a Graphic Designer with a strong portfolio of branding, packaging, and marketing materials.

· Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects) and Canva/Figma.

· Strong understanding of typography, color theory, and layout design.

· Knowledge of digital marketing trends and social media content creation.

· Excellent communication and time management skills.

· Attention to detail and ability to work independently or in a team environment.

Preferred Skills

· Experience in motion graphics and video editing.

· Knowledge of UI/UX principles for digital assets.

· Creative problem-solving abilities.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person